Brand Digital Content Manager (B2B)

UnitedHealth Group • Eden Prairie, MN

7d

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Brand Digital Content Manager (B2B) is responsible for developing and optimizing content that engages healthcare industry business audiences across Optum social media channels. This role combines editorial planning, content creation, community management, and social analytics to support Optum's business objectives and strengthen brand presence.

Requirements

• 5+ years of experience in journalism, editorial writing, or brand storytelling
• 3+ years B2B content marketing management
• 3+ years of hands-on management experience with social media, including LinkedIn and YouTube
• 3+ years of working knowledge in Microsoft Office Suite (Excel, PowerPoint, Word)
• Experience managing projects across matrixed teams and remote collaborators
• Proven excellent verbal and written communication skills
• Proven ability to simplify complex concepts into compelling, easy to understand content
• Proven solid organizational and time-management abilities
• Proven solid interpersonal skills, with comfort engaging across various levels of the organization
• Demonstrated success collaborating with cross-functional partners and multiple stakeholders
• Comfort navigating ambiguity with flexibility and confidence

Nice To Haves

• Experience in the health care industry or media landscape
• Experience managing additional social platforms, including Meta, X, and TikTok
• Experience working within a large, matrixed enterprise environment
• Additional digital content experience, such as blog development and podcast production
• Background in SEO strategy and keyword research
• Proficiency with social analytics and listening tools (e.g., Sprinklr)

Responsibilities

• Editorial Planning: Manage social topic requests and editorial calendars
• Content Development: Create compelling B2B social content, managing development of written and visual assets by partnering closely with internal marketing, communications and creative teams
• Community Management: Oversee day-to-day management of the Optum LinkedIn community, including monitoring feeds, responding to positive comments and fostering positive engagement
• Paid Social: Support paid social efforts to increase business social followers and boost organic post reach
• Reporting: Produce weekly and monthly business social reports and provide insights and recommendations to inform and improve social content

Benefits

• comprehensive benefits package
• incentive and recognition programs
• equity stock purchase
• 401k contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed