Digital Content Manager

The Ocean Conservancy Inc • Washington, WA

9h • $94,000 • Remote

About The Position

Ocean Conservancy seeks an experienced Digital Content Manager to drive the future of ocean conservation through powerful digital storytelling and strategic content development. The Digital Content Manager will play a key role in amplifying Ocean Conservancy's digital presence by crafting compelling narratives that inspire action and advance its mission. The Digital Content Manager will lead programmatic content strategy across all digital platforms, transforming complex conservation issues into engaging stories that resonate with diverse audiences, mobilize supporters, and expand Ocean Conservancy’s digital reach. This position is ideal for a natural storyteller and strategic thinker who thrives in a highly collaborative and dynamic environment.

Requirements

• 5+ years of experience in digital content strategy and management within the nonprofit sector, demonstrating progressive responsibility and impact
• Exceptional writing and editing skills with the ability to translate complex scientific concepts into compelling narratives
• Working knowledge of SEO principles, Google Analytics 4, and Google Search Console
• Proven track record of developing and managing multi-channel digital campaigns that drive measurable engagement
• Experience with content management systems (e.g., WordPress) and digital engagement platforms (e.g., Engaging Networks)
• Strong project management skills, with experience using project management software such as Asana to coordinate workflows and meet deadlines
• Solid understanding of digital accessibility standards and best practices
• Excellent attention to detail paired with a strong ability to maintain a strategic, big picture perspective
• Ability to thrive in fast-paced environments, manage competing priorities, and deliver high-quality work under tight deadlines
• Collaborative and creative mindset, with a talent for building strong partnerships
• Ability to work independently while also excelling in team-based, cross-departmental collaboration

Responsibilities

• Architect and execute data-driven content strategies across all digital channels that align with the team, organizational goals, and programmatic priorities.
• Collaborate with Conservation and Communications teams to translate scientific findings and complex policy initiatives into compelling narratives that drive engagement and action.
• Identify emerging digital trends and opportunities to amplify Ocean Conservancy's message and increase audience growth.
• Craft powerful, SEO-optimized content that elevates Ocean Conservancy's voice while making complex conservation topics accessible and actionable.
• Develop compelling storytelling across formats such as long-form articles, blog posts, advocacy alerts, emails, and website content that conveys urgency while inspiring hope.
• Apply SEO techniques to maximize content discoverability and organic reach.
• Transform conservation expertise into shareable digital assets that educate, inspire and mobilize audiences.
• Develop comprehensive creative briefs and provide expert feedback on vendor-produced content.
• Maintain brand consistency while pushing creative boundaries to capture attention in crowded digital spaces.
• Produce emails and blogs.
• Ensure all content adheres to accessibility standards and Ocean Conservancy brand guidelines.
• Organizes and maintains digital assets by applying consistent tagging and metadata strategies ensuring content is structured and easily accessible across Ocean Conservancy’s internal libraries and databases for organization-wide use.
• Leverage Ocean Conservancy's extensive internal photo library to source impactful visuals that enhance storytelling, strengthen brand identity, and establish emotional connections across articles and content pieces.
• Lead content projects from conception through execution using Asana and other project management tools.
• Track and analyze content performance across platforms using Google Analytics 4, Google Search Console, Engaging Networks, and other analytics tools.
• Translate performance data into actionable insights to continuously refine content strategy and maximize impact.
• Maintain efficient workflows to ensure timely delivery of high-quality content under deadline pressure.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed