Content Integration Manager

Cooley LLP • Washington, DC

1d • $120,000 - $175,000

About The Position

This role is part of the Integrated Content Marketing Team, which serves as the Firm’s Voice, and orchestrates the firm’s editorial strategy and messaging framework. Primarily responsible for driving the firm's distribution content efforts by developing targeted campaign messaging, maintaining rigorous editorial standards, and ensuring consistency across all client-facing communications.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in an integrated content function)
• Prior professional services industry experience and/or B2B marketing experience
• Demonstrated experience writing content for an evolving search landscape (e.g. AEO, GEO)
• Experience with modern technologies including Digital Asset Management
• Experience with emerging technologies that increase the efficiency and output of content
• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Nice To Haves

• Bachelor’s degree
• Supervisory experience
• Prior legal industry or professional services experience

Responsibilities

• Lead the development of distribution-ready copy across major campaigns, translating complex editorial themes into targeted email and web copy.
• Own the day-to-day copy editing and proofreading process for both editorial and messaging materials, maintaining accuracy and consistency.
• Collaborate with the design and digital teams to ensure web layout and email designs support the natural scannability of the copy.
• Adapt baseline messaging drafts into tailored variants for specific target personas (e.g., in-house counsel vs. private equity sponsors).
• Partner with the Campaign Strategy team to ensure all distribution assets are written, proofed, and delivered on time for scheduled drops.
• Design and execute messaging variations for email subject lines and call-to-action buttons to maximize click-through rates.
• Maintain and update the firm’s active messaging matrix for all key products and practice area campaigns.
• Check every copy asset against the firm's branding guidelines to ensure unified messaging across all client-facing collateral.
• Review and edit the copy submissions of the Messaging Specialists, providing constructive feedback to improve clarity and conversion.
• Serve as direct supervisor and mentor to direct reports
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests
• Support business professional development and continued educational opportunities
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Benefits

• medical
• health savings account (with applicable medical plan)
• dental
• vision
• health and/or dependent care flexible spending accounts
• pre-tax commuter benefits
• life insurance
• AD&D
• long-term care coverage
• backup care for children and/or adults
• other parental support benefits
• firm-paid life insurance
• firm-paid AD&D
• firm-paid LTD
• short term medical benefits
• 21 days of Paid Time Off (“PTO”)
• 10 paid holidays each year
• generous parental leave
• fertility benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree