Content Manager

Sinclair Broadcast Group • Asheville, NC

2d

About The Position

The Assistant Content Manager plays a critical role in breaking down newsroom silos, driving real-time content strategy, and ensuring consistent, high-quality storytelling that maximizes audience reach and engagement.

Requirements

• Strong editorial judgment and understanding of news values
• Demonstrated experience with multiplatform content production
• Proven ability to make quick, effective decisions in high-pressure and breaking news environments
• Deep understanding of digital platforms, social media, and audience engagement strategies
• Experience using analytics tools to guide content decisions
• Excellent communication and leadership skills, with the ability to coordinate across multiple teams
• Strong organizational skills and ability to manage multiple priorities simultaneously

Nice To Haves

• Experience in a leadership or supervisory newsroom role
• Background in integrated or converged newsroom environments

Responsibilities

• Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social
• Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform
• Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams
• Make real-time editorial decisions on story placement, prioritization, publishing, and distribution
• Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration
• Ensure editorial consistency in messaging, tone, and brand voice across all content channels
• Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance
• Identify opportunities to extend the life and reach of high-performing content
• Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency
• Support a continuous publishing model, ensuring timely and consistent content updates
• Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives

Benefits

• great benefits
• open-door policy
• upward mobility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed