Content Engineer

Intercept • Toronto, ON

2d • CA$80,000 - CA$90,000

About The Position

Intercept is an award-winning B2B marketing agency specializing in digital content, creative, and campaigns for enterprise technology companies. We are building the future of B2B marketing through a hybrid Human + AI operating model, utilizing custom AI teammates, agentic workflows, and emerging content systems. We are seeking a Content Engineer to accelerate this shift. This pilot role is for a technologically curious, innovation-minded writer or editor who wants to help shape modern content creation. The ideal candidate possesses strong editorial skills, clear strategic thinking, and a genuine interest in working with LLMs, prompts, AI-assisted workflows, structured content systems, and new quality assurance methods. This is not a traditional copywriting role; it requires someone who can write, edit, prompt, test, structure, refine, and improve the underlying systems.

The Content Engineer is responsible for producing high-quality B2B technology content while aiding Intercept in modernizing its content production processes. This role combines the expertise of a senior copywriter, editor, prompt designer, content strategist, and workflow builder. You will create polished content for complex technology audiences and help design AI-supported workflows, prompts, review processes, and quality standards to enhance content engine efficiency, intelligence, and scalability. Your work will span various content formats including eBooks, whitepapers, reports, guides, infographics, case studies, blogs, thought leadership pieces, sales enablement assets, messaging frameworks, and campaign content. Additionally, you will contribute to the evolution of our content practice by experimenting with LLMs, critically evaluating AI-generated drafts, refining prompt systems, documenting workflows, and facilitating team adoption of new working methods. The primary objective is not to increase content volume but to leverage human expertise and AI-enabled workflows to produce sharper, faster, and more valuable content for enterprise technology clients.

Requirements

• Strong background in copywriting, editing, content strategy, editorial development, or technical content.
• Experience writing for B2B, technology, SaaS, enterprise, partner, or complex business audiences.
• Strong command of structure, narrative, clarity, tone, and audience relevance.
• Hands-on experience using LLMs or AI writing tools such as ChatGPT, Claude, Copilot, Jasper, or similar platforms.
• Demonstrated curiosity about prompting, AI-assisted editing, workflow design, and emerging content tools.
• Strong editorial judgment and comfort challenging weak AI-generated outputs.
• High attention to detail around accuracy, claims, brand voice, and source integrity.
• Ability to collaborate across content, strategy, creative, accounts, production, and technology teams.
• Comfort working in a fast-moving environment where tools, workflows, and expectations continue to evolve.
• Familiarity with Microsoft 365, SharePoint, Monday.com, or similar workflow tools.

Responsibilities

• Create clear, compelling, well-structured content for complex B2B technology audiences.
• Translate technical, strategic, and product information into accessible narratives that support brand positioning, audience engagement, and buyer decision-making.
• Write and edit medium and long-form assets including eBooks, whitepapers, reports, guides, case studies, blogs, infographics, landing page copy, campaign copy, and enablement content.
• Adapt tone, depth, and structure across different audiences, formats, channels, and stages of the customer journey.
• Ensure every deliverable is polished, credible, brand-aligned, and unmistakably human in its final expression.
• Use LLMs and AI tools to support research, outlining, drafting, editing, content repurposing, claim validation, and versioning.
• Develop prompts, prompt patterns, reusable instructions, and workflow templates that improve content quality and production speed.
• Test AI-generated outputs critically, identifying gaps in accuracy, structure, tone, source use, and strategic alignment.
• Turn rough AI-assisted drafts into polished, client-ready content through strong human judgment and editorial refinement.
• Help define where AI should accelerate the process and where human thinking must lead.
• Help build repeatable content workflows for core deliverable types.
• Document source requirements, prompt inputs, review steps, QA criteria, and output expectations.
• Help organize client knowledge, brand guidance, messaging rules, editorial standards, and recurring feedback so they can be applied more consistently across human and AI-supported work.
• Contribute to Intercept’s evolving Human + AI content operating model.
• Conduct research to support content accuracy, credibility, and authority and validate claims.
• Synthesize inputs from subject matter experts, client materials, stakeholder interviews, external sources, and AI-assisted research tools.
• Identify key themes, proof points, audience tensions, and messaging opportunities that strengthen the final work.
• Use AI as a research accelerator while maintaining rigorous editorial standards.
• Review content for clarity, flow, logic, tone, accuracy, and brand fit.
• Pressure-test AI-assisted outputs for hallucinations, generic language, weak structure, and unsupported claims.
• Help build QA checklists and editorial review standards for AI-supported content workflows.
• Ensure final outputs meet Intercept’s standards for enterprise technology clients.
• Stay close to how AI is changing content creation, search, buyer behavior, and B2B marketing.
• Experiment with new tools, workflows, and prompting techniques.
• Bring forward practical ideas for improving how the Content team works.
• Help train and enable teammates on AI-supported workflows.
• Contribute to a culture of curiosity, experimentation, and responsible innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed