Content Engineer

CarGurus • Boston, MA

5d • Hybrid

About The Position

CarGurus is seeking a Content Engineer to operate and improve the systems and workflows that support its content. This is a content-operations role requiring strong technical fluency, rather than traditional software engineering. The role manages structured content in a headless CMS and related databases, coordinates production and refresh workflows, and helps ensure content is accurate, useful, on-brand, and search-friendly. The Content Engineer works with editors, SEO partners, engineers, analysts, and other stakeholders to turn content requirements into repeatable processes, using tools such as AirOps and LLM-based workflows to improve production speed and quality.

The role includes maintaining structured content records and metadata; operating workflows across content types, markets, and queues; configuring Contentful models and entries; reviewing AI-generated or data-informed content; troubleshooting production and data-quality issues; and monitoring answer-engine optimization performance and citation visibility. The Content Engineer also documents processes, identifies opportunities for improvement, supports testing of new formats and workflows, and collaborates with partners to help scale content production without compromising quality.

Requirements

• Experience in editorial operations, content operations, content management, publishing, SEO content, digital production, or a related field.
• Strong technical fluency and ability to learn unfamiliar systems quickly.
• Experience managing structured content, databases, spreadsheets, CMS platforms, workflow tools, or production queues.
• A careful, methodical approach to data quality, content QA, and troubleshooting.
• Experience coordinating multiple projects or workflows with competing deadlines and dependencies.
• Strong written and verbal communication skills, including explaining technical or process issues to nontechnical partners.
• Good editorial judgment and understanding of accurate, useful, readable, and consistent content.
• Comfort working with AI-assisted content tools while applying human review, fact checking, and quality standards.
• Ability to work independently on varied, routine-to-moderately complex problems and to ask for help or escalate issues when appropriate.

Nice To Haves

• Experience with Contentful or another structured content management system.
• Experience with AirOps, LLM tools, prompt-based workflows, or other AI-assisted content-production systems.
• Experience with content modeling, metadata management, taxonomy, templating, or database cleanup.
• Knowledge of SEO fundamentals, search intent, internal linking, structured data, or content performance reporting.
• Light scripting, spreadsheet automation, API-based workflows, or no-code/low-code tools.
• Experience with automotive content, ecommerce content, marketplace data, or other high-volume structured content.
• Genuine interest in cars, automotive technology, or helping people make informed car-buying decisions.

Responsibilities

• Manage and maintain structured content databases, including records, fields, statuses, metadata, templates, relationships, and update schedules.
• Operate publishing and content-refresh workflows across multiple content types, markets, and production queues.
• Coordinate content from intake through review, revision, approval, publishing, and post-publication quality checks.
• Configure and maintain Contentful models, entries, templates, and workflow states according to established standards.
• Use AirOps, LLM tools, and related AI-assisted workflows for content creation, enrichment, updating, and quality control.
• Review generated or data-informed content for accuracy, completeness, clarity, consistency, brand voice, and usefulness to car shoppers.
• Monitor workflow output and investigate issues such as missing data, formatting errors, duplicate records, broken links, stale content, or failed production steps.
• Track answer-engine optimization performance and citation visibility across AI and LLM search experiences, and use citation data to improve briefs, content structure, internal linking, prompts, and workflow outputs.
• Partner with editors and SEO stakeholders to translate briefs, content standards, and search intent into workflow requirements.
• Maintain production trackers, documentation, QA checklists, and process guides.
• Identify recurring friction or quality issues and recommend improvements to templates, prompts, validations, queue design, and operating procedures.
• Support testing of new content formats, data sources, and workflow changes; document results and help evaluate whether successful approaches should be expanded.
• Keep assigned content databases accurate, organized, and current; run production and refresh workflows reliably against agreed timelines.
• Catch and resolve customer-facing quality issues or escalate them with clear context.
• Improve the consistency, efficiency, or scalability of recurring content processes and communicate clearly with partners through task completion.

Benefits

• Equity for all employees, both at hire and as they continue to grow.
• Career development programs.
• Corporate giving programs.
• Employee resource groups (ERGs) and communities.
• Flexible hybrid model.
• Robust time off policies.
• Daily free lunch.
• New car discount.
• Meditation and fitness apps.
• Commuting cost coverage.
• The role may qualify for discretionary bonuses or incentives and Restricted Stock Units (RSUs).
• Comprehensive Total Rewards Package.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed