Content Enablement Product Analyst

T. Rowe Price • Baltimore, MD

4d • Hybrid

About The Position

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you. The Content Enablement Product Analyst will assist in advancing the Marketing Content Enablement strategy through the adoption of COPE (create once, publish everywhere) content practices, AI-enabled solutions, and business-driven approaches to content management. This role partners with business, technology, and Marketing stakeholders to pursue opportunities that improve content creation, reuse, governance, and client-experience. The analyst understands user needs, defines requirements, translates them into user stories, and supports the development of solutions. Data collection and analysis are also key aspects of the role, generating insights that inform workflow optimization and strategic business decision-making. Success in this role requires strong analytic and project management skills, a working knowledge of structured and reusable content principles, and the ability to influence cross-functional teams in delivering measurable business outcomes through innovation and continuous improvement.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience AND 2+ years of total relevant work experience

Nice To Haves

• Excellent verbal and written communication skills
• Experience facilitating projects with cross-functional working groups and stakeholders
• Experience with agile project management and platforms like Rally/Jira. This includes translating business needs into requirements, prioritizing requests, and measuring outcomes.
• Strong technical skills in using Content Management Systems (CMS ) like Adobe Experience Manager and Seismic
• Experience in the investment management/financial services or other regulated industry
• Proficient in LLMs, prompt engineering, and AI governance
• Interest in applying emerging tools and technology to improve delivery, operational efficiency, and scalable business outcomes.

Responsibilities

• Supports refinement activities within a product team, specifically defining and writing user stories, acceptance criteria, and user interface design for platform and product enhancements; activities to include obtaining acceptance and alignment from stakeholders for the recommended enhancements, documenting requirements along with prioritization, user acceptance testing, and working with technology teams to deliver enhancements that generate business value.
• Analyzes workflow and feedback to validate that products work as desired relative to key performance indicators. Regularly reviews quantitative and qualitative performance indicators, including operational metrics, client surveys, direct client feedback, and associate feedback, escalating issues to product owners as necessary. Leverages understanding of competitive landscape to identify and propose changes to enhance experience.
• Provides consultative support to product owners and other stakeholders as it relates to existing and potentially new deliverables to enhance client experiences. Shares findings and provides business insight to product owners as needed. Works closely with platform analysts to interpret data and uses insight to inform necessary changes.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits
• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible and remote work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree