Content Developer

RaceTrac • Atlanta, GA

3d

About The Position

RaceTrac is seeking a Content Developer to join their team. This role focuses on creating and maintaining high-quality digital learning content, ensuring it aligns with brand standards and instructional quality. The Content Developer will work closely with Instructional Designers and Subject Matter Experts (SMEs) throughout the content lifecycle, from initial development to final delivery within the Learning Management System (LMS). Responsibilities include staying current with content development trends, managing project tasks, ensuring brand consistency, and producing various digital learning assets like eLearning modules, microlearning, and video content. The role requires a strong understanding of visual design principles and proficiency in industry-standard authoring and multimedia tools.

Requirements

• Bachelor's degree in Instructional Design, Graphic Design, Educational Technology, Communications, or a related field.
• 4-7 years of experience in digital learning content development, eLearning production, or a related creative/technical field — not entry level.
• Advanced proficiency in Articulate 360 (Storyline and Rise) — demonstrated ability to build interactive eLearning from storyboards with minimal rework.
• Proficiency in Adobe Creative Suite — specifically Photoshop, Illustrator, InDesign, and Premiere Pro for visual design and video production.
• Strong visual design instincts: understanding of layout, typography, color theory, and how design choices affect learner comprehension and engagement.
• Experience managing content within a Learning Management System (LMS) — uploading, publishing, testing, and troubleshooting SCORM/xAPI content.
• Exceptional attention to detail in editing, proofreading, and visual quality review — content leaving this role should be polished and error-free.
• Ability to manage multiple concurrent production projects, hit deadlines in a fast-paced environment, and communicate proactively about status and blockers.
• Experience developing content for diverse audiences with varying educational backgrounds and levels of technical comfort.

Nice To Haves

• Experience in retail, convenience, or frontline workforce training environments.
• Knowledge of accessibility standards (WCAG) for digital learning content and experience applying them in practice.
• Understanding of mobile learning design principles and experience optimizing content for mobile delivery.

Responsibilities

• Stay current on emerging content development tools, techniques, and trends — including AI-assisted content development, gamification, and mobile-first design principles.
• Contribute recommendations for improving production workflows, templates, and toolsets to increase quality and efficiency across the L&D team.
• Proactively update and enhance existing training materials based on learner feedback, performance data, and program changes.
• Work closely with Instructional Designers and SMEs throughout the production process — asking clarifying questions, incorporating review feedback efficiently, and managing revision cycles on time.
• Manage content development project tasks within established timelines, communicating status proactively and escalating scope changes or blockers promptly.
• Assist in the coordination and facilitation of SME review sessions, managing feedback logs and revision tracking.
• Manage content through its full lifecycle within the Learning Management System (LMS) — including uploading, publishing, versioning, and archiving.
• Maintain RaceTrac's content maturity matrix, tracking the status, review schedule, and lifecycle stage of all training materials in the portfolio.
• Monitor learning analytics and completion data, flagging engagement issues or content performance concerns to the Instructional Designer for review.
• Maintain strict consistency in RaceTrac's learning brand voice, visual identity, and instructional quality standards across all content produced.
• Conduct thorough self-review and editing of all materials before submission — ensuring content is grammatically correct, visually clean, instructionally sound, and free of errors.
• Adhere to accessibility standards for digital learning content, ensuring materials are usable by learners with varying abilities and backgrounds.
• Build polished, production-ready eLearning modules, microlearning assets, video content, and interactive digital experiences using approved authoring tools (Articulate Storyline, Rise) and multimedia platforms.
• Develop a full range of training materials including facilitator guides, participant workbooks, quick-reference job aids, assessments, and knowledge checks — consistent with the design direction provided by the Instructional Designer.
• Apply strong visual design principles to all learning materials — using layout, typography, color, imagery, and motion to enhance clarity, engagement, and brand alignment.
• Produce and edit instructional video content including scripted recordings, screen captures, and on-camera footage using tools such as Adobe Premiere Pro.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level