Content Creator

Vera Bradley • Roanoke, IN

2d • Onsite

About The Position

This role is based in Chicago, Illinois. The Content Creator is a hands-on, creative storyteller responsible for producing engaging, platform-specific content across Vera Bradley’s priority social channels, including Instagram and TikTok. This role plays a critical part in bringing the brand to life through content that is culturally relevant, on-trend, and tailored to how audiences engage on each platform. Reporting to the Social Media & Influencer Manager, this role executes the social strategy through the development, capture, and editing of short-form video and static content. This individual understands the distinct role each channel plays and creates content accordingly ensuring we are not duplicating content across platforms but optimizing how audiences consume content on each.

Requirements

• Bachelor’s degree in design, marketing, communications, or a related field preferred
• 1+ years of experience in social-first content creation within fashion, lifestyle, or consumer brands
• Portfolio showcasing platform-specific content across Instagram and TikTok (required for application)
• Proficiency in content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva, or similar)
• Deep understanding of platform behaviors, trends, and content formats
• Excellent organization and follow through skills.
• Ability to work with minimal direction, showing strong initiative.
• Excellent interpersonal, written and verbal communication skills including presentation skills.
• Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact, and resourcefulness.
• Strong team player.

Nice To Haves

• Comfortable both behind and in front of the camera is a plus, with the ability to confidently create on-camera content when needed
• Comfortability being on camera and representing the brand in content is a plus
• Strong creative instincts, attention to detail, and ability to work in a fast-paced environment

Responsibilities

• Concept, shoot, and edit high-quality, platform-native content for Instagram, TikTok, and emerging social channels
• Translate brand campaigns, product priorities, and cultural moments into compelling, social-first storytelling
• Execute against the content calendar with timely, on-brand delivery of assets
• Capture content across a variety of environments, including in-office, on-location, and at events or shoots as needed
• Create content tailored to the unique behaviors, formats, and expectations of each platform (e.g., differentiating TikTok vs. Instagram approaches)
• Maintain a strong pulse on trends, audio, creators, and platform updates to inform content creation
• Identify opportunities for reactive and real-time content that drives relevance and engagement
• Continuously test and evolve content formats based on performance and platform best practices
• Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content
• Collaborate with cross-functional teams (Merchandising, Design, Brand Marketing) to align on product priorities and storytelling
• Organize and maintain content libraries to support ongoing and future needs
• Apply performance insights and engagement trends to inform and improve creative output
• Contribute ideas that support audience growth, engagement, and brand relevance

Benefits

• Medical plan options including both a HDHP/HSA plan and a PPO plan
• Dental
• Vision
• Flexible spending accounts
• Life insurance provides peace of mind for your family should the unexpected happen. Employer provided 2X your salary in life insurance
• Accidental Death and Disability insurance
• Voluntary life insurance for you, your spouse and your children
• Short-term disability
• Long-term disability
• 401k with generous company match, immediate vesting (age and service requirement)
• Strong line up of professionally managed funds
• Safe-harbor plan design
• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
• 9 paid holidays a year
• Paid bereavement leave
• Voluntary Time Off
• Access to a variety of financial, physical, and mental wellness experts
• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
• Opportunities for leadership development, skill development and career advancement
• Generous employee discount on Vera Bradley products
• Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level