Content Creator

Boyd Gaming • King of Prussia, PA

15h • Onsite

About The Position

The Content Creator will be responsible for developing engaging and creative content for a group of Boyd Gaming properties, including restaurants, arenas, and event centers. Property assignments may typically encompass 3-5 properties and their respective venues.

Requirements

• Bachelor's in Business, Marketing, Visual Arts, or equivalent work experience
• Two (2) years of experience with online marketing, including social media management, content creating, and online advertising
• Must be detail-oriented
• Experience with Adobe Creative Cloud
• Experience with Canva
• Must have excellent communication and writing skills
• Up to 50% Travel Required

Nice To Haves

• Casino/travel industry experience a plus
• Experience with Mirrorless Cameras is preferred
• Experience with Sprout Social, or similar programs is preferred
• Customer service experience preferred

Responsibilities

• Create engaging video content for social media and property marketing, leveraging a strong understanding of current trends to effectively enhance the visibility and appeal of Boyd Gaming’s offerings.
• Take and curate high-quality photographs of Boyd Gaming properties to enhance our social media presence and meet marketing needs.
• Develop and produce engaging graphics that address social needs and enhance photo/video content.
• Build and maintain relationships with influencers to amplify Boyd Gaming’s brand presence.
• Work with the property and ads team to develop and implement engaging paid advertising campaigns for property promotion, leveraging a basic understanding of Meta ads and creative content strategies to optimize exposure and drive results.
• Develop and manage content calendars utilizing social management platform Sprout Social to ensure timely and effective content delivery across various channels.
• Measure and report performance of all digital media, advertising campaigns, and influencers to the marketing leadership at each property, as well as the regional marketing director.
• Contribute to and support special campaigns and projects as needed.
• Flexibility for evening and weekend events is required, along with availability for emergency support.

Benefits

• All your information will be kept confidential according to EEO guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level