Content Creator

Informa Group . • Philadelphia, PA

1d • Hybrid

About The Position

Taylor & Francis, an Informa business, is a leading academic publisher of high-quality, peer-reviewed scholarly journals, books, e-books, and reference works. Their mission is to foster human progress through knowledge by encouraging diverse ideas and voices, validating and publishing experts, theories, and truths that matter, and defending perspectives that stand up to scrutiny. The Content Team is a dynamic and collaborative group within the Digital Delivery team, responsible for creating, managing, and optimizing high-quality digital content. This content drives engagement, enhances user experiences, and supports business objectives by crafting compelling narratives, ensuring consistency across platforms, and aligning with brand guidelines. The team delivers innovative and user-centric solutions for various digital assets, including website copy, multimedia, campaign materials, and SEO-driven content, thereby elevating the organization's digital presence. They are dedicated to creativity, attention to detail, and storytelling.

Requirements

• Experience in content marketing campaign delivery
• Understanding and enthusiasm for SEO best practices
• Evidence-based approach to activities, with the skills to use data to inform all areas of work
• Excellent project management, copywriting, and proofing skills with an eye for digital design
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, PowerPoint), WordPress, email creation platforms and/or other bespoke IT systems

Responsibilities

• Support the delivery of digital content creation and deployment across T&F marketing
• Creation and curation of trusted digital content
• Use of web traffic analysis and keyword research
• Ensuring all content creation activities are within brand guidelines
• Appropriate, legal, safe and effective use of AI techniques and tools
• Work with Insights team to understand and measure effectiveness of channel activity, performance, and ROI
• Collaborate with Regional teams, Insights team, Workflow Managers, and others
• Collaborate with the Web team, Insights team and others, to support optimization of customer journeys
• Support team management workflows in close cooperation with workflow process managers.
• Works to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives.
• Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence
• Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.
• Take full accountability for managing own learning, taking responsibility to identify and develop skills gaps.

Benefits

• Annual salary ranging from $68,959 - $73,772 + up to 5% annual bonus
• Salary commensurate with experience
• An excellent work/life balance with a fantastic, flexible working culture
• 10 days paid sick time
• 15 days paid annual leave per year plus an extra day off for your birthday
• 3 additional discretionary days for the holiday season at the end of the year
• Up to 8 weeks of paid parental leave
• Medical, vision, and dental benefits
• 4 paid volunteer days per year
• 401(k) + employer match
• Seasonal social and charitable events
• Continuous training and development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees