Content Creator & Marketing Specialist - Mt Rainier Admin

Guest Services • Ashford, WA

18h • $24 • Onsite

About The Position

The Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns.

Requirements

• High School Diploma/G.E.D. equivalent
• Strong knowledge of content creation tools like Canva and Adobe Creative Suite (Photoshop, Premiere).
• Deep knowledge of how different platforms operate and understanding of interpreting analytics.
• Able to communicate clearly and concisely, both orally and in writing.
• Able to accurately handle confidential and sensitive information.
• Must be service and safety oriented.
• Must possess a sense of awareness, timelines, urgency, common sense, and have a very strong attention to detail.
• Strong organization and time management skills are a must.
• Strong level of knowledge and comfort with Windows operating system and MS Office software required.
• Lift, carry, and push up to 25 lbs. occasionally.
• Able to sit for long periods up to two hour stretches.
• Perform repetitive motions like bending, grasping, and typing.
• Able to spend long periods on the telephone and working on computer.
• Strong physical ability to hike and move through the park to enable capturing features of the area.
• Read and write work-related documents in English.
• Speech recognition and clarity, including the ability to understand the speech of visitors, co-workers and guests, and the ability to speak clearly in order to be understood by same in English.
• Constantly communicate and receive written and verbal communication with other employees in fast-paced environment.

Nice To Haves

• secondary education in a related field is preferred

Responsibilities

• Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, landscapes, and guest activities.
• Produce engaging short-form video content (Instagram Reels, Tik Tok, You Tube shorts) optimized for social performance.
• Develop branded story telling series that showcase seasonal offerings, associate expertise, and guest adventures across all lines of business.
• Edit and deliver polished content using industry standard tools.
• Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction adhering to all National Park Service compliance protocols.
• Manage day-to-day content scheduling and publishing across key platforms – Instagram, Facebook, Tik Tok, You Tube, LinkedIn.
• Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations.
• Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.
• Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences.
• Assist in shaping marketing direction by providing creative input, field-based insights, and performance feedback.
• Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications.
• Ensure all content aligns with both Mt. Rainier Guest Services branch branding, park partner standards and corporate image.
• Capture vendor, community, and partner stories that enhance authenticity and local connection.
• Support guest-facing activations including influencer visits, pop-up experiences, media opportunities, and promotional events.

Benefits

• fantastic perks and an amazing work environment

What This Job Offers

• Career Level: Mid Level
• Education Level: High school or GED