Content Creator and Social Media Coordinator

Pemberton Injury Law Firm • Baraboo, WI

10d • Hybrid

About The Position

If you live for great content, love turning ideas into scroll-stopping videos, and get excited about watching engagement climb because of something you created — this role is for you. We’re looking for a creative powerhouse to own our social media presence through high-quality video, graphics, and intentional storytelling. As our Content Creator & Social Media Coordinator, you’ll be hands-on with everything from scripting and filming to editing, scheduling, and engaging with our audience in real time. Your mission is simple (but powerful): create quality content people actually want to watch, grow our following, and spark real engagement across Instagram, Facebook, TikTok, YouTube, and LinkedIn. This role is perfect for someone who: Thinks in hooks, visuals, and trends, Loves being on set and behind the screen, Takes pride in polished, on-brand work, Wants their creativity to be seen, measured, and celebrated. If you’re energized by creating content with purpose, collaborating with a marketing team that values quality over quantity, and watching a brand grow because of your work — you’ll thrive here.

Requirements

• 2–3 years of experience in social media or digital content creation.
• Proficiency with design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
• Experience with social media management and email platforms (Hootsuite and Mailchimp preferred.)
• Strong understanding of digital trends, storytelling, and community engagement.
• Excellent writing, editing, and communication skills.
• Highly organized, detail-oriented, and self-motivated with strong follow-through.
• Ability to work collaboratively and independently in a fast-paced environment.
• Ability to work a hybrid schedule with both in-office (Baraboo, WI) and remote work responsibilities.

Nice To Haves

• Basic understanding of analytics and paid social media.
• Familiarity with professional services or legal industry marketing is a plus

Responsibilities

• Plan, create, and publish engaging content across all platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Edit and optimize short-form videos, reels, and graphics to align with current trends and platform best practices.
• Write attention-grabbing captions, scripts, and post copy that reflect our brand voice.
• Monitor engagement and collaborate with team members to develop creative campaigns that boost visibility and audience connection.
• Stay up to date on social media trends, viral challenges, and competitor strategies to keep content fresh and relevant.
• Track performance metrics and provide regular reports on engagement, growth, and reach.
• Design visually appealing assets for digital ads, social posts, newsletters, promotional items, etc.
• Capture or source authentic photos and videos that showcase our team, community, and clients.
• Support brand storytelling through multi-channel campaigns, from concept to execution.
• Assist in maintaining consistency with brand colors, tone, and visual style.
• Work closely with the marketing team members to brainstorm creative ideas and plan campaigns.
• Research industry trends and competitive marketing efforts.
• Support ad hoc marketing projects, events, and community initiatives as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed