Content Creation Specialist

Gorbel • Victor, NY

2d • $62,353 - $88,430 • Onsite

About The Position

The Content Creation Specialist is responsible for developing high-quality, strategic content that supports demand generation, brand awareness, and customer engagement across digital and traditional channels. This role blends storytelling, data-driven decision-making, and modern tools—including AI—to efficiently produce compelling content aligned with marketing objectives. This individual collaborates cross-functionally to translate complex technical concepts into clear, engaging content tailored to diverse audiences.

Requirements

• Exceptional written and verbal communication skills
• Strong storytelling ability with attention to clarity, tone, and audience
• Demonstrated ability to manage multiple projects and deadlines
• Experience using AI tools to enhance content creation and productivity
• Strong critical thinking and problem-solving skills
• Skillful in using graphic design, photography, and video to tell a story
• Ability to work on their own, anticipate questions or problems, and work through a solution
• Ability to communicate in English

Nice To Haves

• Bachelor’s Degree in Marketing, Communications, Journalism and/or five years’ experience in a related field
• Proficiency in MS Office, including use of CoPilot to efficiently handle workload
• Familiarity with Adobe suite applications and/or Canva experience

Responsibilities

• Plan, research, and create engaging content for multiple channels, including: Blog articles, white papers, case studies, and eBooks; Social media content and campaigns; Website copy and landing pages; Email and direct marketing campaigns
• Align content with marketing and demand generation goals by collaborating with internal stakeholders
• Develop and maintain a consistent brand voice across all content formats
• Leverage AI tools (e.g., generative AI, content optimization platforms) to accelerate content creation and editing workflows, generate content drafts, outlines, and variations, and optimize content for SEO/AEO, readability, and engagement
• Apply critical thinking and editorial judgment to refine AI-generated content for accuracy, tone, and brand alignment
• Stay current on emerging AI tools and recommend new efficiencies and best practices
• Interview internal and external subject matter experts to develop accurate, insightful content
• Partner with Sales, Product Marketing, Engineering, and Product Development teams to produce technical and educational content
• Collaborate with Product Marketing Managers and design teams to create visually compelling assets (infographics, eBooks, etc.)
• Plan and execute social media campaigns aligned with marketing initiatives
• Manage content calendars and publishing schedules across channels
• Monitor trends and recommend new platforms or opportunities for engagement
• Support PR initiatives by drafting and distributing press releases
• Identify and develop both internal and external newsworthy content opportunities
• Ensure alignment between PR efforts and digital/social amplification strategies
• Track and analyze performance metrics (engagement, conversions, traffic)
• Use insights to refine content strategy and improve results
• Conduct regular content audits and updates
• Develop and maintain technical documentation, including blog posts, white papers, and educational materials
• Adapt tone and complexity based on audience knowledge level
• Participate in content reviews with stakeholders to ensure accuracy and clarity

Benefits

• The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Min $62,353 - Max $88,430

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level