Content Creation & Brand Management Coordinator

University of Southern California • Los Angeles, CA

22h • Onsite

About The Position

The USC Thornton School of Music seeks a collaborative, creative, and highly organized Communication & Digital Content Coordinator to support strategic communications, marketing initiatives, and audience engagement efforts across the school. This position plays a key role in promoting academic programs, performances, events, faculty accomplishments, student success, and institutional priorities through compelling storytelling, effective project management, and coordinated outreach efforts. Reporting to school leadership, the Communication & Digital Content Coordinator partners with faculty, staff, university colleagues, and external vendors to develop and implement communications strategies that enhance visibility, strengthen community engagement, and support the school's mission. The ideal candidate is a skilled communicator who enjoys managing multiple projects, creating engaging content, and building relationships across diverse constituencies.

Requirements

• Excellent written and verbal communication skills and a strong aptitude for storytelling.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Understanding of social media strategy, audience engagement, digital communication, and brand stewardship.
• Ability to interpret analytics and performance metrics to inform communication strategies.
• Collaborative, proactive, and relationship-oriented, with sound judgment and attention to detail.
• Commitment to supporting a vibrant academic, artistic, and student-centered community.
• Demonstrated creativity with the ability to develop compelling content tailored to diverse audiences and communication platforms.
• Bachelor's degree in communications, marketing, public relations, journalism, arts administration, or a related field.
• Experience developing and managing digital communications across social media, websites, email marketing, and print.
• Experience creating engaging written, visual, and multimedia content for diverse audiences.
• Experience with social media management, analytics, content management systems, and digital content creation tools.
• Experience with photography, videography, graphic design, and/or short-form video production.
• Experience supporting communications, marketing, or audience engagement initiatives in higher education, arts, nonprofit, or other mission-driven organizations.
• Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education
• Minimum Experience: 2 years
• Minimum Field of Expertise: Marketing, publications, public relations, business administration, communication, advertising or related field experience. Knowledge of the principles and practices of marketing. Demonstrated verbal and written communication skills.

Responsibilities

• Coordinate and implement marketing, communications, and outreach initiatives that promote school programs, events, performances, services, and strategic priorities.
• In partnership with department leadership, develop and execute Thornton's social media strategy across multiple platforms, including editorial planning, content creation, community engagement, and performance analytics.
• Execute campaigns that highlight student achievement, faculty excellence, academic programs, performances, and institutional priorities.
• Monitor and evaluate marketing and outreach initiatives, using analytics and audience insights to recommend strategies that improve engagement and effectiveness.
• Maintain integrated marketing and communications calendars to ensure the timely execution of campaigns, projects, and key initiatives.
• Coordinate the design, production, and distribution of print and digital communications materials, including brochures, flyers, advertisements, signage, presentations, web content, social media assets, and event collateral.
• Draft, edit, and proofread content for a variety of communications, including announcements, newsletters, promotional materials, press releases, website content, and social media.
• Ensure consistent application of university and school brand standards, messaging, and visual identity across all communications and marketing materials.
• Develop reports and analyze performance metrics to evaluate digital content, social media engagement, audience growth, and brand awareness.
• Serve as a liaison between internal stakeholders and external creative service products, including designers, photographers, videographers, printers, and media representatives.
• Manage project timelines, production schedules, and deliverables to ensure high-quality work is completed on time.
• Support vendor engagement, procurement activities, contracts, and licensing agreements, as assigned.
• Conduct audience research, surveys, and other assessment activities to inform communications and marketing strategies.
• Analyze campaign performance, audience engagement, and other communications metrics, providing insights and recommendations for continuous improvement.
• Support budget planning by tracking marketing expenditures and assisting with budget development.
• Prepare reports, presentations, and briefing materials to support leadership decision-making and strategic planning.

Benefits

• Comprehensive health, dental, and vision coverage
• Generous retirement benefits
• Tuition assistance for employees and eligible family members
• Professional development and career growth opportunities
• Discounts to USC sporting events and campus activities
• Access to a wide range of employee wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level