Content and Creative Lead

Leland • Lehi, UT

4d

About The Position

Leland is seeking its first Content & Creative Lead to establish the company's content engine. This role involves setting the strategy and editorial calendar across various platforms including blog, editorial, webinars, social media, and research. The lead will be responsible for Leland's brand voice and visual identity across all channels, from campaign concepts to ad visuals. The position starts hands-on, with the opportunity to build a team, beginning with a Social Media Manager. This role has the potential to evolve into leading all content operations and developing Leland into a media brand. The ideal candidate is a skilled writer and storyteller with a strong design sensibility and a desire to build from the ground up.

Requirements

• 5+ years in content, brand, or creative roles.
• Experience building a content program at a startup or high-growth company (consumer, B2B SaaS, or both).
• Excellent writing and editing skills.
• Strong design sense and hands-on skills in tools like Figma, Canva, Claude Design, etc.
• A portfolio showcasing both editorial and creative work.
• Solid SEO fundamentals and understanding of AI's impact on search.
• AI-native: daily use of tools like Claude or Midjourney and experience building time-saving AI workflows.
• Organized and systems-minded approach to building processes.
• Experience managing or mentoring at least one person.

Nice To Haves

• Video production and editing skills.
• PR or media relations experience.
• Background in media or publishing.

Responsibilities

• Build the content engine by setting content strategy and owning the editorial calendar across blog, newsletters, webinars and livestreams, whitepapers, and social media.
• Implement processes, tools, and AI workflows for consistent content publishing.
• Develop content with a focus on both traditional SEO and AI search discoverability.
• Measure content performance (traffic, engagement, pipeline influence, bookings) and optimize strategies.
• Collaborate with marketing and design teams on web visuals, positioning, messaging, and website structure.
• Champion original research and reports on admissions, careers, and AI at work.
• Create content by interviewing coaches, customers, and team members (case studies, LinkedIn employee advocacy).
• Build relationships with media (journalists, podcasts, newsletters) and pitch stories.
• Lead the Leland brand identity across all channels in partnership with Design.
• Conceptualize and lead integrated marketing campaigns across various channels.
• Act as a creative partner to performance marketing, lifecycle, AI Programs, and sales teams for creative assets.
• Create and direct design and video content, utilizing freelancers or AI tools when appropriate.
• Manage the Social Media Manager and AI & Automation roles, and contribute to the growth of the content team.

Benefits

• The chance to join a world-class team helping people achieve their career and educational dreams.
• Work in a collaborative, high-energy environment where contributions have a direct impact.
• Operate in a fast-paced, AI-native environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed