Content Acquisition Manager

Midcontinent • Edina, MN

6d • $80,000 - $105,000

About The Position

The Content Acquisition Manager drives Midco Sports’ growth by securing strategic content partnerships for linear and streaming platforms. This role builds relationships with colleges, conferences, professional sports organizations, and major athletic events to expand live and on-demand content. Success requires confidence, knowledge of the sports industry, and proven experience in media rights and licensing to develop a strong, diverse content portfolio that attracts audiences and boosts revenue.

Requirements

• Bachelor’s degree in business, marketing, communications, media or equivalent experience.
• Five years experience in content acquisition, media rights, business development or collegiate athletics.
• Strong negotiation skills and experience managing contracts or licensing agreements.
• Deep understanding of the collegiate sports landscape and the sports media (streaming and broadcast) ecosystem.

Nice To Haves

• Master’s degree in business, marketing, communications, media or equivalent experience preferred.
• Experience and understanding of the sports industry, digital media, and/or digital video supply chain.

Responsibilities

• Identify, evaluate, and secure new content partnerships for distribution on Midco Sports Plus and Midco Sports and to shape the platform’s identity and strengthen its competitive position within the collegiate sports media landscape.
• Build and manage relationships with colleges, athletic departments, conferences, and independent rights holders to elevate the visibility of student-athletes and participating institutions.
• Develop underwriting formulas and models to properly valuate potential new content partners and existing partners approaching renewal of current agreements.
• Collaborate with Midco Sports Operations, Digital Streaming Operations, Marketing, Sales, Customer Care Operations, Legal, and Finance to evaluate and integrate new content.
• Lead negotiations for media rights, licensing agreements, and multi‑year deals.
• Interact directly with Business Development Partners to determine prospective content partners and provide referrals for contractually obligated revenues where applicable.
• Develop a proactive content acquisition strategy aligned with audience demand and company goals.
• Lead vendor integration and lifecycle management for dynamic ad insertion (DAI) technologies.
• Track industry trends, competitor offerings, and emerging opportunities in collegiate sports and streaming.
• Maintain a strong pipeline of prospects and provide regular updates to leadership.
• Follow and serve as a role model in displaying Midco’s Core Values and Leadership Success Drivers.
• Adhere to Midco’s privacy guidelines to ensure each customer’s privacy.
• Perform other duties as assigned.

Benefits

• Eligible for an annual bonus based on company and/or individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level