Consumer Segment Enablement Director

U.S. Bank • Minneapolis, MN

12h • Hybrid

About The Position

The Consumer Segment Enablement Director is responsible for orchestrating segment-level prioritization for cross-channel enablement to ensure aligned product strategy, seamless client experiences, and effective go-to-market execution across Consumer & Business Banking. This role serves as the central point of integration across channels, business lines, and enabling functions, ensuring that segment needs are clearly defined, prioritized, and translated into actionable plans that drive growth, improve client outcomes, and align to the realities of client and frontline experience. The leader works directly with senior stakeholders to align consumer segment strategy, product investments, and experience improvements across branch, contact center, specialized sales, partnerships, and digital channels, aligning the priorities of deposits, lending, specialized services, and digital product experiences with the capacity and capabilities of the client facing channels.

Requirements

• Product Management Experience
• Strong ability to build roadmaps and drive prioritization across complex, competing demands in a matrixed organization
• Deep experience in cross-channel enablement and frontline delivery models
• Executive-level influence and communication skills
• Strong understanding of consumer banking products, channels, and client journeys
• Ability to translate strategy into practical execution and enablement plans
• Proven success coordinating large-scale, cross-functional initiatives
• Analytical and structured problem-solving skills with a focus on outcomes and execution

Responsibilities

• Define and drive segment-level roadmap of product, experience, and capability needs across deposits, lending, specialized services, and digital journeys to the enabling channels
• Balance competing demands across business lines and channels to establish clear, actionable priorities grounded in client impact and business value
• Ensure segment priorities are reflected in roadmaps, funding decisions, and execution plans across product, channels and operations
• Serve as the advocate for segment needs, ensuring appropriate tradeoffs and visibility across business line planning forums
• Lead coordination of frontline and channel enablement to ensure products, experiences, and capabilities are effectively and consistently delivered across all client-facing environments
• Partner with channel & enablement leaders to ensure teams are equipped, trained, and aligned to execute product strategies consistent with the segment needs
• Drive consistency in tools, processes, messaging, and workflows that support simplifying and driving effectiveness of sales and servicing across channels
• Identify and address gaps in enablement that create friction for frontline teams or limit client adoption
• Ensure readiness across channels for product launches, experience changes, and strategic initiatives
• Coordinate end-to-end go-to-market strategy and execution across multiple products and channels
• Ensure launches are aligned to segment priorities and sequencing, minimizing overlap, confusion, or operational strain
• Integrate product, marketing, sales, and channel readiness plans into a single coordinated execution approach
• Drive alignment on target segments, value propositions, and client journeys across all touchpoints
• Ensure a consistent and seamless client experience across physical and digital channels
• Work with Product, Studio and Channel Enablement teams to identify cross-channel breakdowns and prioritize experience improvements based on segment impact
• Embed client and frontline insights into segment prioritization and design decisions
• Act as the central connector across business lines, channels, and enabling teams
• Facilitate alignment on priorities, sequencing, and tradeoffs where dependencies exist
• Elevate and resolve cross-functional conflicts or gaps impacting execution or client experience
• Drive enterprise-level thinking, ensuring solutions are optimized beyond individual channels or products
• Lead development and coordination of segment-level enablement planning, updates, and executive communications
• Provide clear visibility into priorities, progress, risks, and outcomes
• Support strategic planning cycles, business reviews, and executive forums with concise, actionable insights
• Establish consistent communication rhythms to align stakeholders across the organization

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed