Consumer Research Analyst

Avocados from Mexico•Irving, TX

11d

About The Position

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Through strategic initiatives, we elevate consumer awareness, strengthen brand recognition and inspire preference for Avocados From Mexico. Our ultimate goal is to enhance brand value and increase avocado consumption. We are seeking a detail-oriented and intellectually curious Consumer Research Analyst to support the development of actionable insights that inform marketing and business decisions. This role is responsible for executing end-to-end consumer research and translating findings into clear, compelling recommendations. The ideal candidate is positive, resilient, highly curious, and detail-obsessed—someone who thrives in a fast-paced environment and is passionate about understanding consumer behavior.

Requirements

Three plus years of direct experience in managing consumer research
Demonstrated experience in survey development, project management and report delivery
Minimum bachelor’s degree in marketing, economics, statistics, social sciences.

Nice To Haves

Experience with syndicated data (e.g., NielsenIQ, Circana/IRI, SPINS)
Experience with POS and panel data is a plus.
Master degree is a plus.

Responsibilities

Lead the full research process from start to finish, including vendor management, objective setting, methodology design, survey development, fielding, analysis, and reporting
Design and execute quantitative consumer research studies, ensuring high-quality, unbiased survey construction
Utilize DIY research platforms (e.g., Quantilope, AYTM, etc.) to enable agile and cost-effective insights generation
Analyze research results to identify meaningful patterns, trends, and actionable insights
Translate data into clear, concise, and compelling narratives that inform marketing, brand, and innovation strategies
Connect consumer insights to broader business questions and opportunities
Assist in maintaining and improving internal reporting systems (PowerBI)
Incorporate additional data sources (e.g., syndicated data such as NielsenIQ, Circana/IRI, SPINS) where relevant to strengthen insights (experience with these sources is a plus)
Support synthesis of multiple inputs (primary research, secondary data, internal data) into cohesive recommendations
Analyze and interpret POS (e.g., NielsenIQ, Circana/IRi, SPINS), panel (Numerator) and foodservice data (Datassential, Circana) to uncover trends, opportunities, and risks
Develop clear, visually compelling reports and dashboards to communicate findings
Present category performance and insights to retail and foodservice customers
Work closely with the Research & Analytics team to ensure alignment on methodologies and insights development
Partner cross-functionally with other AFM teams (e.g., Marketing, Retail, Foodservice) to understand business needs and deliver relevant insights
Collaborate with external research vendors as needed
Prepare clear, visually compelling reports and presentations
Present findings and recommendations to internal stakeholders with confidence and clarity
Tailor communication style to different audiences to ensure insights are understood and actionable.
Manage project budget and timelines