Consumer Profitability Manager

VeraBank, N.A.•Round Rock, TX
•Hybrid

About The Position

Leads retail growth, relationship development, and service quality across the branch network. Translates bank strategy into practical branch actions that support deposit and consumer loan growth, referrals, customer relationships, employee development, and consistent service while supporting efficient operations and sound risk management. Partners with branch leadership and internal business areas to strengthen execution, improve customer and employee experience, and achieve established bank goals.

Requirements

  • Bachelor's degree or equivalent relevant experience.
  • Ten or more years of bank operations and/or retail banking experience, including substantial experience in a branch environment and management responsibility.
  • Proven experience supervising employees and leaders, with responsibility for coaching, development, performance management, and staffing decisions.
  • Demonstrated success leading retail growth, relationship development, service, referral, or incentive programs.
  • Knowledge of financial products and services and comprehensive knowledge of banking rules, regulations, operational controls, audit, and compliance expectations.
  • Excellent oral and written communication, customer service, interpersonal, presentation, and consultative skills.
  • Demonstrated leadership, coaching, training, decision-making, problem-solving, and change-management skills.
  • Ability to motivate teams, establish accountability, and translate strategy into practical actions and measurable goals.
  • Excellent time management, organization, planning, prioritization, and delegation skills.
  • Proficiency with personal computer applications, spreadsheets, word processing, internet, intranet, email, and other electronic communication channels.
  • Ability to travel frequently between bank locations.

Nice To Haves

  • Familiarity with the bank's core accounting system and branch technology.
  • Comprehensive knowledge of various banking departments and how they support customer relationships and branch execution.
  • Ability to work independently and collaboratively across functions.
  • Strong attention to detail and follow-through.
  • Experience analyzing goals, trends, operating results, and program effectiveness to guide decisions and improvements.

Responsibilities

  • Develops and implements retail growth, relationship expansion, service, and operating strategies; converts strategic priorities into clear goals, programs, campaigns, and branch-level actions. Supports initiatives focused on new household acquisition.
  • Helps develop and execute deposit growth strategies, consumer loan and referral efforts, and customer relationship initiatives that support branch business development, prospecting, outreach, and market development activities.
  • Administers and monitors retail incentive plans and other performance programs, including communication, implementation, measurement, and recommended updates.
  • Conducts regular branch visits to coach leaders and employees, review progress toward goals, reinforce expectations, and identify community and referral network development needs.
  • Provides consultative guidance, training, and ongoing coaching to branch management and employees in customer service, relationship development, referrals, product knowledge, soft skills, operational execution, and goal achievement.
  • Promotes a culture of strong employee performance through engagement, recognition, talent development, career development, and succession planning for future retail leaders.
  • Maintains a high level of knowledge of bank products, services, goals, policies, procedures, technology, and regulatory requirements; ensures required training is completed.
  • Ensures adherence to bank policies, procedures, service standards, and applicable regulatory requirements. Communicates matters involving potential loss, audit findings, operational risk, or compliance concerns to appropriate leaders and partners.
  • Uses sound judgment, experience, and structured problem solving to resolve branch, customer, employee, and process issues.
  • Assesses and supports marketing plans and branch campaigns that align with retail strategic objectives and deepen customer relationships for existing and new branch openings, relocations, and market expansion.
  • Leverages the branch network to support organizational lending and relationship expansion efforts.
  • Provides work direction and performance oversight for assigned retail leaders, branch managers, branch support personnel, and/or float staff, as applicable.
  • Exercises appropriate authority regarding hiring, staffing, training, performance appraisals, promotions, career development, salary actions, and employment decisions for assigned personnel.
  • Prepares and communicates updates on retail growth and strategic progress to senior leadership.
  • Performs other job-related duties as assigned.
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