Consumer Product Development Program Associate

First National Bank Of Pennsylvania•Pittsburgh, PA

8d•Onsite

About The Position

The Consumer Product Development Program is a 12-month rotational experience designed to build foundational skills in product strategy, customer insights, portfolio management, and business performance within a consumer banking environment. As an Associate, you will gain hands-on exposure to the full product lifecycle across key consumer banking products, including deposits, lending, payments, and digital banking solutions. Participants will work alongside product managers, strategists, and business leaders to understand how products are designed, priced, launched, managed, and optimized to meet customer needs while driving business growth and profitability. Through rotational assignments and real-world project work, associates will develop expertise in; Product strategy and roadmap development, Customer research and insight generation, Product design and value proposition development, Pricing and profitability management, Portfolio performance analysis, Competitive and market intelligence, customer acquisition, engagement, and retention strategies, Product governance, risk, and regulatory considerations, Product launch and lifecycle management. The program provides exposure to how data, customer behavior, operational capabilities, and financial performance influence product decisions. Associates will learn how to evaluate opportunities, identify customer needs, develop business cases, and execute initiatives that improve customer experiences and business outcomes. This program is ideal for individuals who are curious, analytical, customer-focused, and passionate about solving problems through innovative product solutions. Participants will gain the skills needed to influence product strategy, drive growth, and create meaningful value for both customers and the organization. Upon successful completion of the program, participants will have developed a strong foundation in product management and be well-positioned for future opportunities within Consumer Banking Strategy & Product Development, supporting long-term career growth and leadership potential within the organization. FNB’s Development Programs aim to equip Associates with the skills and experience necessary for a successful transition into integral positions within one of our teams.

Requirements

Excellent verbal, written, and presentation skills
Passion for supporting sales teams and providing outstanding customer service
Proficiency in Microsoft Office and relevant digital tools
Ability to manage multiple tasks with attention to detail
Strong interpersonal skills and a client-first mindset
BA or BS
0 years of experience
N/A Licensures/Certifications
N/A Additional Physical Requirements

Responsibilities

Play a key role in understanding how customers interact with our products across their financial lifecycle.
Analyze customer behavior, identify unmet needs, and support enhancements that improve engagement and retention.
Translate customer insights into actionable product improvements that drive stronger relationships and long-term value.
Contribute to the development and evolution of product strategies by supporting initiatives related to product design, positioning, and competitiveness.
Evaluate product performance, identify opportunities to simplify and optimize the product suite, and help shape value propositions across both Consumer and Small Business segments.
Gain exposure to how pricing, credit, and risk considerations impact product performance.
Support analysis of deposit pricing, loan yields, and portfolio performance metrics.
Develop an understanding of how to balance growth, profitability, and risk while ensuring alignment with policies, regulatory expectations, and the bank’s overall financial objectives.
Participate in structured training focused on product management, financial analysis, and strategic thinking.
Develop core professional skills including communication, presentation, and executive storytelling.
Engage with senior leaders, receive mentorship, and participate in networking sessions designed to support your long-term career growth.
Work closely with cross-functional partners—including Retail, Digital, Finance, Risk, Technology, and Small Business teams—to support the delivery of integrated product solutions.
Operate in a highly collaborative environment, align competing priorities, and contribute to initiatives that drive a seamless customer experience across channels and business lines.
Performs other related duties and projects as assigned.
Serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program.
Adhere to regulatory laws and guidelines.