Consumer Outreach & Engagement Specialist

Lovelace Health System•Albuquerque, NM

3d•Onsite

About The Position

The Consumer Outreach & Engagement Specialist supports the execution of consumer engagement and consumer marketing initiatives within a designated Ardent Health market. The role contributes to volume growth, brand awareness, and strategic business objectives through hands-on implementation and collaboration with internal and external stakeholders. The specialist works closely with hospital and clinic leadership teams, enterprise partners, and community organizations to ensure effective local execution of consumer outreach and engagement strategies. The role is based primarily at 4400 Masthead St. NE, Albuquerque, NM 87109, with regular travel to other Lovelace locations required.

Requirements

Bachelor’s degree in marketing, communications, business, journalism, or a related field; additional years of experience may substitute for the required education on a year-for-year basis.
At least 3 years of experience in marketing, community relations, communications, or healthcare engagement.

Nice To Haves

Previous health care experience.
Experience managing media relations and external communications strategies.
Crisis communication experience.
Experience with digital engagement platforms such as Epic Cheers, Microsoft Dynamics, and Press Ganey.

Responsibilities

Partner with cross-functional teams to develop consumer outreach and engagement initiatives that advance service line goals and organizational priorities.
Collaborate with the consumer team to provide content for digital and print channels, including social media, websites, internal communications, brochures, and other marketing materials.
Contribute ideas and assist with developing enterprise-level content marketing strategies for consumer engagement campaigns.
Coordinate local events, partnerships, and sponsorships to enhance brand visibility and create consumer engagement opportunities.
Provide public relations and communications expertise, including writing, editing, and brand messaging, to strengthen and protect the organization’s reputation.
May lead media relations efforts by planning and executing campaigns, building relationships with media outlets, pitching stories, and responding to inquiries; provide media relations coverage outside standard business hours when needed.
May partner with organizational leaders to manage crisis communications and ensure timely, accurate messaging during critical situations.
Provide regular reports on engagement and campaign performance to local stakeholders.
Assist with preparing updates and presentations for leadership and stakeholders.
Collaborate with analytics teams to gather insights and inform future strategies.