Consumer Marketing Insights and Strategy Manager, US Commercial

coty • New York, NY

4d • $100,000 - $130,000 • Hybrid

About The Position

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind. In an effort to reinforce the Consumer and Market Insights Team (CMI), we seek a “CMI Manager” to be responsible for studying the consumer influences in the retail environment that shape buying behaviors. This role involves using online and in-store research methods to examine shopper buying patterns and applying that knowledge to support product development, category management, and marketing initiatives. The position brings the consumer perspective to marketing decision making and serves as a link between global and local initiatives, facilitating the accomplishment of key objectives by providing in-depth research and clear recommendations. The CMI Manager will work with both Consumer Beauty and Prestige divisions along with the US local team and Global associates. This role requires leadership and ownership, strategic insight coupled with highly developed listening & influencing skills, along with the confidence to have an independent positioning to ensure the right decision is made. The candidate should be comfortable with independent thought and taking a fact-driven stance. This role owns the Strategy Insight & Learning Budget.

Requirements

• Excellence in internal collaborative influencing.
• Clear understanding of the scope of each market platform (e.g Nielsen, NPD) and manipulation of the data to provide clear insights to drive business strategies.
• Significant experience in developing, leading and executing learning plans across brands, categories, shoppers.
• Highly developed experience on how to put data at the heart of the business.

Nice To Haves

• Experience in commercial functions (Sales, Marketing, Trade Marketing).
• Local market experience.
• People Leadership of medium sized direct teams and large indirect teams. Strong focus on indirect people management and peer-level influencing.
• Strong capabilities of out-of-the-box thinking and innovation.

Responsibilities

• Influence the long-term direction for the business and how to gain market share by balancing priorities.
• Provide input on direction for categories and brands portfolio strategy based on key bets.
• Partner with Global Brand Leads to drive brand strategies.
• Support in important retailers' meetings and GM key presentations.
• Ensure facts are at the center of our decision making by quantitatively measuring what & how we are doing with clear recommendations for acceleration/course correction.
• Develop insights to build compelling consumer stories that play in conjunction with the innovation pipeline.
• Build and execute agile learning plans to help chart our future success at brand/category/shopper/market level, focusing on an outside-in and future-focused approach.

Benefits

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
• A diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed