ViiV Healthcare (GSK) Consumer Marketing Director, HIV Treatment, Long-Acting Injectable

ViiV Healthcare•Durham, CA

3d•Onsite

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in its unrelenting commitment to be a trusted partner for all people living with and affected by HIV. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. As Consumer Marketing Director, HIV Treatment, Long-Acting Injectable, you will lead DTC creative and media strategy, execution, and measurement. Our candidate should have a passion for marketing and the ability to work across multiple stakeholders and external agency partners. We are looking for a strong business owner to leverage data to make smart strategic choices and media allocations that will generate results. You will manage a team of 3 marketing managers, and a large budget. The role reports to the Sr Director Consumer Marketing ViiV Healthcare. This role will be based out of Durham, NC is eligible for a domestic relocation package.

Requirements

Bachelor’s Degree & 4 plus years of pharmaceutical experience to include Marketing OR Commercial roles
Experience managing and leading campaigns, media plans, and marketing budget
Experience leading direct reports, matrix teams, and agencies
Experience navigating within promotional review processes

Nice To Haves

Direct to Consumer Pharma Marketing experience; experience with specialty pharmaceuticals/ injectables a plus
Graduate Degree level (e.g., MBA) or equivalent experience
Marketing competencies including insights, positioning, segmentation, consumer journey, competitive understanding, positioning, strategy, brief development, media/campaign planning and orchestration, measurement and optimization
Experience building consensus and influencing others, presenting to senior leadership, prioritization, and proactive risk management

Responsibilities

Effectively partner with brand teams and matrix partners to help meet brand objectives
Develop effective consumer/patient strategies, campaigns and tactics to drive brand growth throughout the patient journey
Manage media plans to ensure effective and efficient investment
Measure and continually optimize all investments; effectively manage large budget
Ensure effective relationships with multiple agencies (creative, media, and patient ambassadors), and build collaboration and integration across agency teams
Lead and develop team of Marketing Managers