About The Position
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in its unrelenting commitment to be a trusted partner for all people living with and affected by HIV. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. As Consumer Marketing Director, HIV Treatment, Long-Acting Injectable, you will lead DTC creative and media strategy, execution, and measurement. Our candidate should have a passion for marketing and the ability to work across multiple stakeholders and external agency partners. We are looking for a strong business owner to leverage data to make smart strategic choices and media allocations that will generate results. You will manage a team of 3 marketing managers, and a large budget. The role reports to the Sr Director Consumer Marketing ViiV Healthcare. This role will be based out of Durham, NC is eligible for a domestic relocation package.
Requirements
- Bachelor’s Degree & 4 plus years of pharmaceutical experience to include Marketing OR Commercial roles
- Experience managing and leading campaigns, media plans, and marketing budget
- Experience leading direct reports, matrix teams, and agencies
- Experience navigating within promotional review processes
Nice To Haves
- Direct to Consumer Pharma Marketing experience; experience with specialty pharmaceuticals/ injectables a plus
- Graduate Degree level (e.g., MBA) or equivalent experience
- Marketing competencies including insights, positioning, segmentation, consumer journey, competitive understanding, positioning, strategy, brief development, media/campaign planning and orchestration, measurement and optimization
- Experience building consensus and influencing others, presenting to senior leadership, prioritization, and proactive risk management
Responsibilities
- Effectively partner with brand teams and matrix partners to help meet brand objectives
- Develop effective consumer/patient strategies, campaigns and tactics to drive brand growth throughout the patient journey
- Manage media plans to ensure effective and efficient investment
- Measure and continually optimize all investments; effectively manage large budget
- Ensure effective relationships with multiple agencies (creative, media, and patient ambassadors), and build collaboration and integration across agency teams
- Lead and develop team of Marketing Managers
Benefits
- comprehensive benefits program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
