Sr. CGI Artist

TP-Link Systems • Irvine, CA

1d

About The Position

TP-Link Systems Inc. is seeking a Consumer Marketing Content Strategist to bring greater rigor, cohesion, and sophistication to their storytelling. This strategic role focuses on shaping narratives to ensure every touchpoint reflects a refined, consistent, and elevated brand voice. The strategist will define how TP-Link's innovation translates into meaningful, compelling experiences for consumers, balancing technical precision with emotional resonance. The role is crucial for ensuring complexity becomes clarity as the product ecosystem expands, transforming features into experiences and products into a cohesive vision of the connected home. The work will shape how consumers understand, trust, and choose the TP-Link brand.

Requirements

• 5+ years of experience in content strategy, brand marketing, or narrative development.
• Experience in consumer electronics, smart home, or premium technology brands.
• Demonstrated ability to create cohesive messaging frameworks across complex product ecosystems.
• Exceptional writing and editing skills with a refined, brand-sensitive tone.
• Proven ability to distill technical concepts into clear, differentiated consumer value.
• Strong cross-functional collaboration and stakeholder influence.
• Experience with CMS, Figma and Google Analytics.

Nice To Haves

• A point of view on what premium content feels like, and how to achieve it.
• Ability to balance precision and emotion in storytelling.
• Systems thinking to ensure content ladders up to a clear narrative.
• Ability to bring structure, taste, and thoughtful critique to creative work.
• Deep care for how technology integrates into everyday life.
• Ability to write copy that resonates and converts.

Responsibilities

• Define a holistic content strategy that articulates the brand vision, product ecosystem, and value proposition.
• Create messaging frameworks that unify product launches, campaigns, and always-on marketing.
• Translate advanced smart home technology into clear, compelling, and aspirational storytelling.
• Establish and maintain a premium, distinctive brand voice across all consumer touchpoints, ensuring consistency across digital platforms, retail environments, packaging, and owned channels.
• Provide clarity and cohesion to messaging across an expanding ecosystem of connected products.
• Set the standard for high-quality content, conceptually and editorially.
• Write and refine key strategic assets, including campaign concepts, headlines, and product narratives.
• Provide direction to cross-functional teams, agencies, and creative partners to ensure alignment and quality.
• Ensure messaging is seamlessly integrated across web, e-commerce, social, email, and in-home experiences.
• Collaborate closely with product marketing, UX, design, and performance teams to optimize storytelling for impact and conversion.
• Shape content that supports both discovery and decision-making in a premium purchase journey.
• Develop a deep understanding of the audience’s expectations of a modern, connected home.
• Analyze content performance and behavioral insights to continuously refine messaging.
• Monitor category trends to ensure the brand's voice remains differentiated, relevant, and forward-looking.

Benefits

• Free snacks and drinks.
• Fully paid medical, dental, and vision insurance (partial coverage for dependents).
• Contributions to 401k funds.
• Bi-annual reviews, and annual pay increases.
• Health and wellness benefits, including free gym membership.
• Quarterly team-building events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed