Consumer Insights Researcher

Sandisk • Milpitas, CA

3d

About The Position

The Consumer Insights Researcher is responsible for leading primary consumer research that drives business decisions across product innovation, portfolio strategy, pricing, marketing, shopper experience, and customer understanding. This role serves as a strategic partner to cross-functional stakeholders by transforming consumer insights into actionable recommendations that improve business outcomes and consumer satisfaction. The ideal candidate is an experienced researcher with strong expertise in both quantitative and qualitative methodologies. They are capable of independently managing end-to-end research projects, applying statistical rigor to data analysis, and effectively communicating insights to stakeholders at multiple levels of the organization.

Requirements

• Bachelor's degree in Market Research, Psychology, Sociology, Statistics, Behavioral Science, Marketing, Business, or related field.
• 4-7 years of experience in consumer insights, market research, customer insights, or related research disciplines.
• Demonstrated experience independently leading end-to-end primary research projects.
• Strong expertise in quantitative and qualitative research methodologies.
• Advanced proficiency in SPSS, including: Data cleaning and preparation, Weighting and sample management, Cross-tabulation and significance testing, Regression analysis, Factor analysis, Cluster analysis and segmentation
• Strong survey design and questionnaire-writing skills.
• Experience synthesizing complex datasets into actionable business recommendations.
• Excellent written, verbal, and presentation communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Lead end-to-end primary research projects from business question development through final recommendation.
• Recommend appropriate methodologies based on business objectives, including surveys, focus groups, in-depth interviews, concept testing, product testing, segmentation, pricing, shopper, and customer experience research.
• Design questionnaires, discussion guides, sampling plans, and research approaches that ensure methodological rigor and actionable outcomes.
• Manage external research vendors, fieldwork partners, and sample providers to ensure project quality, timeliness, and budget adherence.
• Evaluate research quality and proactively identify risks, limitations, and opportunities for improvement.
• Analyze quantitative and qualitative data to uncover meaningful consumer behaviors, motivations, needs, and market opportunities.
• Utilize SPSS to conduct data cleaning, weighting, statistical testing, segmentation analyses, and advanced analytical techniques.
• Integrate findings across multiple data sources to develop comprehensive consumer understanding.
• Translate research findings into clear business implications and strategic recommendations.
• Identify emerging consumer trends and opportunities that can inform future business decisions.
• Partner with product, marketing, sales, strategy, and commercial teams to understand business challenges and define research needs.
• Serve as a trusted advisor by recommending research approaches and guiding stakeholders through interpretation of findings.
• Present insights and recommendations to cross-functional stakeholders and leadership audiences.
• Educate stakeholders on consumer behavior, research methodologies, and best practices for evidence-based decision-making.
• Manage multiple concurrent research initiatives while balancing speed, quality, and business impact.
• Maintain research documentation and contribute to knowledge management efforts across the Consumer Insights organization.
• Support continuous improvement of research standards, tools, and processes.
• Stay current on evolving research methodologies, analytical techniques, and consumer insights best practices.

Benefits

• paid vacation time
• paid sick leave
• medical/dental/vision insurance
• life, accident and disability insurance
• tax-advantaged flexible spending and health savings accounts
• employee assistance program
• other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
• tuition reimbursement
• transit
• the Applause Program
• employee stock purchase plan
• Sandisk's Savings 401(k) Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level