Consumer Insights & Analytics Manager

Kind Healthy Snacks•New York, NY

55d•$95,000 - $125,000

About The Position

Since Day 1, KIND has had a vision for a kinder and healthier world. A world in which people never have to choose between what tastes good, feels good, and does good when it comes to their snacking. Our iconic KIND bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category back in 2004. Now, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - like nuts or whole grains - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners. We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place. As the Consumer Insights & Analytics Manager you will be responsible for executing primary and secondary research that drives consumer-centric brand, product, and marketing strategies. You will also be responsible for accelerating speed to insights by building a suite of in-house DIY research tools and executing end-to-end analysis.

Requirements

Excellent analytical, strategic thinking, and problem-solving skills
An understanding of research design and methodology
A passion for understanding human behavior and decision-making
An intellectual curiosity and desire to find the "now what, so what"
Exceptional communication and interpersonal skills
A deep passion for KIND's core values and mission
Consumer Obsessed: An advocate for ensuring that we put the consumer at the heart of what we do
A Problem Solver: Forward thinking with a creative and solution-oriented approach
Detail Oriented: Meticulous and thorough with a sharp eye for accuracy and consistency
Flexible & Results Driven: Able to manage, adapt, and dynamically prioritize multiple work-streams with a positive attitude. Able to work under pressure and meet goals in a rapidly changing environment
Collaborator: Who anticipates and identifies emerging issues and works with team members to assist in the development and implementation of solutions
Self-Starter: Confident and driven, with an entrepreneurial spirit and the ability to work autonomously as needed
An Impactful Storyteller: Provide concise, action-oriented summaries with engaging narratives and visuals
KIND: Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
3-5 years of experience in Consumer Insights & Analytics
A bachelor's degree, preferably in marketing, business, or a related field
Experience in CPG and/or with food/beverage brands
Confidence with a variety of research methodologies, including A/B testing, TURF, pricing tests, A&Us, segmentations, conjoint, packaging tests, etc.
Experience mining & synthesizing macro, category, and consumer trends from various data sources into strategic forward-thinking insights
Experience leading end-to-end DIY research, including questionnaire creation, programming, analysis, and report development with tools like Toluna and Qualtrics
Proficiency in syndicated scan and panel data sources (e.g., Circana, Nielsen, Numerator, etc.)
Excellent written and verbal communication and data story-telling skills.
Advanced Knowledge of Microsoft Office applications Excel, Word, Power Point, and Outlook

Nice To Haves

Experience on the supplier side and brand side of research/insights
Trained in moderating qualitative research and managing consumer communities
Tech-savvy with an interest in leveraging technology to build consumer insights capabilities

Responsibilities

Lead execution of KIND/competitive drivers and barriers research and brand health tracking to inform innovation, renovation, and marketing strategies.
Conduct ad-hoc research to support base business initiatives, including but not limited to attitude & usage tests, price/pack architecture, and line optimizers.
Lead trend identification research, translating early-signal category, consumer, and shopper trends into future-back insights to inform long-term brand strategy.
Liaise with brand & trade to turn to create compelling customer sell-in narratives leveraging the voice of the consumer.
Execute custom concept and product research for all "B" innovation, renovation, & line extensions.
Lead concept testing to align consumer needs and preferences with strategic innovation and renovation goals.
Lead sensory testing to inform product development and refinement opportunities.
Build a flavor pantry to inform 2-3 year line extension vision for priority product lines.
Monitor and diagnose performance of innovation post-launch using a mix of primary research and secondary data sources.
Execute end-to-end DIY quantitative research to enable rapid insights and agile decision-making.
Manage and grow an online qualitative community, fostering ongoing engagement to gather real-time consumer feedback.
Leverage syndicated scan and panel data to conduct ad-hoc analyses to replace/supplement primary research, when applicable.

Benefits

401(K) or RRSP's with generous company match
Flexible Paid Time Off. Choose what works best for you, including summer hours. Paid parental leave.
Excellent health, dental & vision insurance, with options to fit you & your family's needs
Company paid disability and life insurance to provide income protection
Your health is important! Our wellness strategy focuses on mental and physical wellbeing via programs like Employee Assistance Program, a wellness subsidy, healthy food options and gym facility in HQ.
Casual office dress code- feel free to wear your KIND gear
Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
Training & tuition reimbursement program, because continuing to learn matters and we support your development
A dynamic, ambitious, fun and KIND work environment
Charitable Donation Matching: KIND matches your charitable donations up to $1000 annually through our donation matching portal.