Consumer Insights Analyst

La-Z-Boy•Monroe, MI

About The Position

This position helps turn consumer research, customer experience feedback, and business data into insights that improve decisions across Retail, Digital, Marketing, Merchandising, Product Innovation, and other business functions. This junior-level role combines hands-on research execution, analysis, platform expertise, and insight sharing to help La-Z-Boy better understand consumers and improve the end-to-end experience.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Social Sciences, or a related field with 2-4 years of experience in consumer insights, market research, customer experience analytics, or equivalent.
Experience supporting or managing quantitative and qualitative research, including questionnaire development, fieldwork, analysis, and reporting.
Ability to analyze data, recognize meaningful patterns, and translate findings into clear business implications.
Strong written, verbal, and visual communication skills, with proficiency in Microsoft Excel and PowerPoint.
High attention to detail, intellectual curiosity, sound judgment, and a collaborative working style.

Nice To Haves

Demonstrated experience using AI, large language models, and other advanced analytics platforms to analyze large datasets, connect insights across disparate sources, and translate findings into clear business implications.
Experience with survey platforms, insight communities, brand tracking, customer experience dashboards, or data-visualization tools.
Familiarity with statistical analysis techniques and tools used to interpret survey or customer experience data.
Interest in using AI and emerging analytics capabilities to improve the speed, depth, and quality of insight generation.
Experience working in retail, durable goods, home furnishings, or another consumer-focused category.

Responsibilities

Manage assigned qualitative and quantitative research projects with guidance, from defining the business question through survey or discussion-guide development, fieldwork coordination, analysis, and reporting.
Conduct surveys, interviews, focus groups, concept tests, and ad hoc studies that address consumer behavior, attitudes, needs, and decision-making.
Coordinate with internal partners and external research suppliers to keep projects accurate, timely, and aligned with the business objective.
Analyze quantitative and qualitative results to identify patterns, performance drivers, consumer needs, and growth opportunities.
Connect findings across research, customer experience, retail performance, and existing internal data to build a more complete understanding of the business question.
Translate results into clear insights, implications, and recommended actions rather than simply reporting data.
Apply sound research practices, quality checks, and attention to detail across data collection, analysis, and reporting.
Develop advanced proficiency and become a super user of the Brand Health Tracker (BHT), DIY research platforms, and the CX platforms.
Use these platforms to answer business questions, identify key drivers of performance, and provide timely analysis to internal partners.
Support dashboard and reporting accuracy, investigate unexpected results, and help improve how teams access and use insights.
Build working knowledge of related tools and resources, including the Insights Gallery and emerging AI-enabled research and analytics capabilities.
Create clear, visually effective reports and presentations tailored to the business question and audience.
Share findings with cross-functional partners and help teams understand how consumer insights should influence priorities and decisions.
Proactively bring the voice of the consumer into business conversations by connecting evidence to practical implications.
Monitor consumer, category, competitive, and market trends to provide context for current performance and future opportunities.
Mine foundational research and connect insights across key frameworks, including our consumer segmentation, Jobs to Be Done, Customer Journey Mapping, and other foundational projects.
Support the organization and maintenance of our knowledge management platform by ensuring accessibility, high usability before new research is commissioned.