Consumer and Market Research Analyst

Woodstream•East Lampeter Township, PA

9d•Onsite

About The Position

Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety. This role is for a Consumer & Market Research Analyst in Lancaster, PA. The company values include Consumer is the Boss, Invent the Future, Execution is Everything, Collaborate Confidently, and Play to Win.

Requirements

3+ years relevant marketing research/insights experience (Client/Supplier experience acceptable)
Excellent PC and system skills: proficiency in Excel and Access required
Proficiency with data visualization tools required (i.e., Power BI, Tableau)
Strong analytical skills
Results oriented, ability to think and work independently
Flexible team player: performs in both leader and follower roles
Strong communication skills
College degree required
General curiosity and interest in learning/CPG consumer insights, growth mindset
Applicants must be authorized to work for any U.S. employer.

Responsibilities

Lead monthly and quarterly syndicated research/market data aggregation, harmonization and reporting for all brands and business units from multiple syndicated data sources (e.g. Nielsen POS, Activant, Stackline, Yipit data sources).
Analyze, produce and distribute monthly/quarterly topline reports for all Woodstream brands.
Manage/supervise the design, execution, analysis, and key takeaways of insights and analytics to drive to business decisions.
Gather and analyze primary and secondary data findings.
Partner with cross-functional internal business partners to define business issues, research objectives, and indicated actions.
Lead the development of effective and determine efficient research plans at the right level of resource investment and monitor the insights budget against plan.
Identify research methodologies, research designs, analysis plans, and final research deliverables - including data, report, findings, and business recommendations.
Assist in determining the needs of consumers through intensive research, surveys, focus groups and other mediums.
Where appropriate, direct external suppliers and manage research projects through a structured process - identify, select, negotiate, and manage research suppliers to drive project execution excellence.
Monitor project progress to ensure timely delivery, quality output, and within budget.
Work with trade marketing and sales teams and assist them meet the needs of Key Accounts (Wal Mart, Home Depot, and Amazon) through accurate analysis of trends using both syndicated and/or proprietary data.
Assist in the development of insight generation plans and drive for execution excellence to deliver fact-based and objective based business recommendations to brand marketing teams and other cross-functional partners.
Provide analytical and qualitative support for consumer feedback from calls, live chat, reviews, order volumes, returns, defectives, etc.
Own cleaning, coding, harmonizing, analyzing and formatting syndicated data to deliver required level of analyses of key category trends and base business performance.
Partner with key managers (CMO, Sr. Director of Trade Marketing/Sales Analytics, Director of Insights) to present findings quarterly to internal and external stakeholders highlighting actionable insights.
Mine and dig for key insights from various data sources to create a compelling business story using what/so what/now framework.
Communicate information in an understandable and actionable manner.
Develop & maintain tools to expedite feedback to product managers, marketers’ engineers, accounting, distribution centers, and management.
Facilitate processes and analysis practices in other divisions throughout the world.
Compile, analyze, and present our retail customer’s measurements of us (Online, Bricks and Mortar) Understand what measurements our customers supply, understand what they mean and their desired goal. Regularly share these measurements with the organization and work with the necessary people to make improvements.
Performs other duties as assigned

Benefits

Competitive benefits package
401k with Company Match, eligible on First Day of Employment
Health, Dental & Vision Insurance Effective on First Day of Employment
Access to Company Paid Penn Medicine Health Clinics
Company General Bonus Program
Company Paid Parental Leave
Adoption Assistance
Company Paid Basic Life & Disability Insurance
Accident, Critical Illness, & Hospital Insurance Options
Company Paid ID Theft
Legal Assistance Plan Options
Paid Vacation and Holidays
Pet Insurance
Stable, growing working environment with a history of 150 years of doing business.
Opportunity to advance within the company.