Consulting Manager

Impact.com • New York, NY

1d • Hybrid

About The Position

The world’s largest advertisers are rebuilding their creator programs around performance. They no longer want campaigns alone — they want an always-on operating system: a center of excellence with the strategy, compensation model, a scaled casting engine, a new measurement framework, and the internal muscle to run it at scale. That is what you build. As a Creator Consulting Manager, you are a member of impact.com’s Creator Strategy practice, designing and optimizing the most sophisticated performance creator programs in the market. You work directly with brand teams and their agencies — diagnosing what they actually need beneath what they’ve asked for, translating ambiguity into roadmaps, and then standing up in front of a room and teaching others how to run it. You are equal parts strategist, economist, architect, creative, innovator, facilitator, and teacher. This is a client-facing, high-visibility role for someone who thrives on complexity, moves fast with demanding stakeholders, and wants to help define what performance creator marketing becomes over the next five years.

Requirements

• 7+ years of experience building complex, performance marketing strategies for demanding, fast-paced enterprise brands.
• You’re comfortable being handed a vague directive and returning with a clear roadmap, requirements, and stakeholder alignment.
• Extensive knowledge across performance marketing, affiliate marketing, and creator marketing, and fluency in the SaaS platforms that power them.
• Working proficiency with leading performance creator platforms such as LTK and ShopMy.
• Expert-level public speaking. You can hold a room of senior marketers and make a complicated idea land.
• Expert-level workshop design and facilitation — you know the difference between presenting and facilitating, and you’re good at both.
• Fluency in advanced marketing measurement: MMM, brand lift, sales lift, MTA.
• Strong project management discipline across multiple concurrent, high-stakes engagements.
• A process optimizer’s instinct — you notice friction and fix it rather than routing around it.
• A genuine appetite for teaching. The best outcome of your work is a client team that no longer needs you in the room.
• Thought leadership: you’re not just applying performance creator marketing best practice, you’re inventing it.

Nice To Haves

• Fluency in measurement technology and the vendor landscape behind it.
• Hands-on experience with performance paid media.
• Published writing, speaking, or original research in the creator or performance marketing space.

Responsibilities

• Design profitable programs that scale
• Build and optimize end-to-end strategies for the largest performance creator (creator-affiliate) programs in the world, from initial thesis through research, audits, launch, iteration, optimization, and expansion.
• Partner with enterprise advertisers to stand up creator centers of excellence — the governance, workflows, roles, and roadmap that turn a program into an institution.
• Architect compensation strategies that motivate creators: tiered gamification balanced against flat fees, commission structures, performance bonuses, loyalty program integrations, and bespoke incentives tuned to each program’s economics.
• Develop integrated casting and recruitment strategies spanning paid, earned, and owned media, with both inbound and outbound motions.
• Design scaled vetting and brand safety frameworks that let programs grow without exposing the brand.
• Design creator communications strategies and workflows — the cadence, channels, and content that keep thousands of creators informed, activated, motivated, and productive.
• Build creative strategies that focus on affiliate-optimized formats, translating what converts on performance rails into briefs creators can actually execute.
• Bring a working point of view on social and performance media trends, and pressure-test which ones deserve client investment.
• Plan and facilitate workshops, trainings, and enablement sessions for brand teams and their agencies — you are the person in the room, not just the person who built the deck.
• Represent impact.com externally: conference stages, client executive sessions, panels, and webinars.
• Work hand-in-hand with Creator Solutions on program management and operational execution.
• Partner with Creator Relations and Creator Productivity on creator onboarding, coaching, and lifecycle programming.
• Feed field learning back into the practice, so what you build for one client sharpens the team’s best practices playbook.
• Apply advanced measurement approaches — MMM, brand lift, sales lift, and MTA — to demonstrate incremental impact and guide reinvestment.
• Continuously optimize how the work gets done, using better process design and AI to compress cycle time and raise output quality.

Benefits

• Responsible PTO policy
• Flexible environment
• Mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage.
• Monthly gym reimbursement policy
• Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Free Coursera subscription
• PXA courses
• Generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology stipend to help you set up your home office
• Monthly allowance to cover your internet expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed