Consultant

Kantar • Boston, MA

9d • Hybrid

About The Position

Delivery of high-quality/high-impact foresight, innovation, brand strategy and consulting solutions, while actively building client relationships with the world’s most valuable brands and developing consulting skills in a dynamic, vibrant, collaborative and fun environment. This role involves delivering a range of consulting engagements including trends and strategic foresight, cultural insight and applied semiotics, front-end innovation, commerce and brand strategy, market structures, consumer and demand segmentation, brand valuation, portfolio and architecture strategy, and brand purpose. The consultant will understand and frame client challenges across marketing, foresight, commerce, and innovation; support solution design with manager guidance to ensure outputs are meaningful, accurate, and actionable. They will contribute to project and client discussions, collaborating proactively with team members to achieve project objectives and support end-to-end project delivery, including questionnaire and sample design, analytic planning, trend scouting, and cultural mining. The role requires analyzing and synthesizing qualitative and quantitative data from primary research and secondary sources into clear, compelling narratives, demonstrating strong written, verbal, and visual storytelling skills. Effectively using AI tools to support analysis, efficiency, and delivery is also key. The consultant will manage timelines, quality, and execution, coordinating with internal teams and clients and identifying and resolving issues as they arise, ensuring rigorous quality control through in-depth checks at key stages of the project lifecycle. They will support team capability building, acting as a resource for new team members and sharing guidance on tools, tasks, and best practices. Demonstrating critical thinking and ownership, following research and project plans, contributing ideas, and constructively challenging perspectives is expected. The role involves developing clear, impactful client deliverables, including presentations and supporting materials, and continuously improving ways of working, identifying opportunities to streamline, automate, and enhance processes, including through AI-enabled approaches—without compromising quality. Building personal and team capability, taking ownership of skill development and supporting others through collaboration and knowledge sharing is also part of the role. Maintaining curiosity and functional expertise, developing a strong understanding of Kantar capabilities, data sources, tools, practice areas, and industry developments, and building strong internal relationships by proactively seeking feedback and collaboration across consulting teams are essential. Support growth activities, including proposal development and broader business initiatives, and actively contributing to culture and community by participating in team, ERG, and social/community activities are also expected.

Requirements

• 1-2 years of professional experience or strong internships / MMR programs; market research or consulting experience preferred with exposure to foresight, brand strategy, innovation engagements supported by qualitative and quantitative methodologies
• Bachelor’s degree; preferred major or concentration in marketing / market research, social science, or other analytic fields
• An insatiable curiosity, open-minded and willingness to learn – always on the lookout for innovative ideas and inspiration, new ways of working, frameworks and thinking that can inspire our team
• Strong process and time management skills; capable of prioritizing and delivering against multiple/competing deadlines, prior project management experience preferred
• A keen interest in the interplay among people, culture, brands, and business as well as social, technological, economic, environmental, human and political change
• Experience with AI tools and openness to exploring more ways to incorporate AI into our work
• Strong detail-orientation skills; ability to manage multiple work streams and among multiple teams
• Excellent communication skills (verbal and written) with ability to use logical reasoning and problem solving
• Natural curiosity, a can-do attitude, driven and willing to take initiative
• Takes the initiative and has a proactive mindset to work independently and within a team
• Excellent organizational and time management skills
• Clear and effective written and verbal communication skills
• Confidently delivers messages and exemplifies Kantar values
• Interest / passion in marketing research methods, tools, and science
• Interest / intellectual curiosity in learning the various Kantar solutions
• Strong analytical skills – both quantitative (Excel, SPSS etc.) and qualitative
• Proficiency in Microsoft office tools and ability to master other needed business tools
• Ability to think strategically and support the development of insights, implications and recommendations for our clients
• Aptitude for technical leadership for maximum client impact

Responsibilities

• Deliver high-quality/high-impact foresight, innovation, brand strategy and consulting solutions.
• Actively build client relationships with the world’s most valuable brands.
• Develop consulting skills in a dynamic, vibrant, collaborative and fun environment.
• Deliver a range of consulting engagements including trends and strategic foresight, cultural insight and applied semiotics, front-end innovation, commerce and brand strategy, market structures, consumer and demand segmentation, brand valuation, portfolio and architecture strategy, and brand purpose.
• Understand and frame client challenges across marketing, foresight, commerce, and innovation.
• Support solution design with manager guidance to ensure outputs are meaningful, accurate, and actionable.
• Contribute to project and client discussions, collaborating proactively with team members to achieve project objectives.
• Support end-to-end project delivery, including questionnaire and sample design, analytic planning, trend scouting, and cultural mining.
• Analyze and synthesize qualitative and quantitative data from primary research and secondary sources into clear, compelling narratives.
• Demonstrate strong written, verbal, and visual storytelling skills.
• Effectively use AI tools to support analysis, efficiency, and delivery.
• Manage timelines, quality, and execution, coordinating with internal teams and clients and identifying and resolving issues as they arise.
• Ensure rigorous quality control through in-depth checks at key stages of the project lifecycle.
• Support team capability building, acting as a resource for new team members and sharing guidance on tools, tasks, and best practices.
• Demonstrate critical thinking and ownership, following research and project plans, contributing ideas, and constructively challenging perspectives.
• Develop clear, impactful client deliverables, including presentations and supporting materials.
• Continuously improve ways of working, identifying opportunities to streamline, automate, and enhance processes, including through AI-enabled approaches—without compromising quality.
• Build personal and team capability, taking ownership of skill development and supporting others through collaboration and knowledge sharing.
• Maintain curiosity and functional expertise, developing a strong understanding of Kantar capabilities, data sources, tools, practice areas, and industry developments.
• Build strong internal relationships, proactively seeking feedback and collaboration across consulting teams.
• Support growth activities, including proposal development and broader business initiatives.
• Actively contribute to culture and community, participating in team, ERG, and social/community activities.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement
• Commuter benefits
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level