Consultant, Promo Programs

Canadian Tire Corporation•Toronto, ON

1d•Onsite

About The Position

The Promotional Programs team leads the creative strategy and execution of Canadian Tire’s weekly national flyer. As a Promotional Programs Consultant, you will develop customer‑centric promotional strategies that support Customer Centric Growth (CCG) and guide creative direction for your assigned business portfolio. You will also lead the planning and execution of Seasonal Guides, ensuring all content aligns with customer needs, category priorities, and corporate objectives.

Requirements

Degree in Business, Marketing, or related field.
1–2 years of experience in merchandising, marketing, or advertising.
Strong communication, collaboration, and relationship‑building skills.
Excellent organization and ability to manage multiple priorities.
Analytical mindset with the ability to draw conclusions and make recommendations.
High attention to detail and commitment to customer‑centric execution.

Nice To Haves

Knowledge of Canadian Tire and/or retail environments is an asset.

Responsibilities

Develop customer‑focused promotional strategies for the weekly national flyer and portfolio‑specific Seasonal Guides.
Lead theme development, layout direction, and creative planning aligned to category, seasonal, and CCG priorities.
Translate flyer calendar themes into customer‑facing layouts and clear creative guidelines.
Work with Promo Planning, Production, and Creative to manage page flow and deliver high‑quality print and digital executions.
Manage in‑season content changes and resolve issues while maintaining creative integrity.
Leverage customer insights, data, and competitive intelligence to inform storytelling and layout decisions.
Build strong relationships with Merchandising, Promo Planning, Production, Creative, and Corporate partners.
Support ongoing process improvements in flyer and guide planning.

Benefits

Comprehensive benefits and retirement programs
Performance incentives
Continuing Education Programs
Other perks to support your well-being
Career growth opportunities
Product discounts
Store discounts
Supported learning through our Triangle Learning Academy
Canadian Tire Profit Sharing
Retirement and savings programs for eligible employees
Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
Total well-being, and mental health tools and resources for all employees