Consultant or Fractional Marketing Director

Whole Woman's Health LLC•Charlottesville, VA

1d•Remote

About The Position

Whole Woman’s Health (WWH) is an independent abortion provider providing exceptional, compassionate abortion care that puts patients first. WWH operates five clinics in four states in Baltimore, MD, Minneapolis, MN, Alexandria, VA, Charlottesville, VA, and Albuquerque, NM, as well as a virtual care service that provides abortion pills by mail to ten states. Independent abortion providers like WWH provide over 60% of abortions in the United States and are committed to ensuring abortion care remains accessible despite increasing barriers. We do this because we believe safe, affordable, quality abortion care should be accessible to all. Whole Woman’s Health seeks an experienced Fractional Marketing Director to provide strategic and hands-on marketing leadership during a critical phase of organizational growth and transition. This contract role is designed for an experienced health care marketing professional who can immediately step into both strategy and execution, helping stabilize and strengthen WWH’s marketing function while building sustainable systems and partnerships for long-term success. The ideal consultant will bring a strong track record in health care marketing and a practical, roll-up-your-sleeves approach. The incumbent will drive patient acquisition and support clinic growth across our five clinics and virtual care operations. This role will partner closely with the clinic operations team and will have primary responsibility for driving increased patient census, appointment volume, and revenue performance. The incumbent will partner closely with the clinic operations team to create, execute, and benchmark targeted, data-informed marketing strategies that ensure patients can find, trust, and access care through WWH. This is an excellent opportunity for a creative, results-driven, and energetic marketing professional with a deep commitment to making safe, affordable, quality abortion care accessible to all.

Requirements

Minimum 5 years of progressive marketing experience in a health care setting
Demonstrated success increasing patient inquiries and appointments
Experience building or rebuilding marketing systems and infrastructure
Strong strategic planning and execution skills
Ability to work independently in a fast-paced, resource-conscious environment
Commitment to abortion access and reproductive justice

Responsibilities

Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows
Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities and designed to increase patient appointments, census, and service utilization
Align marketing activities with clinic-specific goals, capacity, and revenue targets
Participate in regular clinic and operations meetings
Develop clear, accurate, and stigma-free content for digital and print channels and collateral
Create in-clinic marketing and patient education materials as needed
In partnership with WWH’s digital advertising partner, support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram)
Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels)
Ensure strong visibility across search, maps, and online directories
Maintain and update website content, including clinic pages, service descriptions, and photography
Optimize user experience to improve conversion from search to appointment
Support and benchmark SEO and local search strategies
Monitor and respond to patient reviews and inquiries with professionalism and sensitivity
Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior
Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership
Use data to continuously refine and improve marketing efforts