Consultant, Digital Product Analyst (Digital Member Hub)

Nationwide Mutual Insurance•Columbus, OH

1d•Hybrid

About The Position

This role focuses on leading product impact analysis for the Digital Member Hub (DMH), which includes capabilities like Login, Registration, and Preferences. The consultant will partner with product management and cross-functional teams to define measurement strategies, analyze customer feedback (VOC), and identify trends within the digital product portfolio. The goal is to deliver strategic insights and recommendations that guide product decisions and influence roadmap priorities to enhance member experience and overall performance. The position is part of Nationwide's Digital Product Management Group, which aims to lead digital innovation in the insurance and financial services industry. The role requires collaboration across multiple agile teams and business lines to create practical and usable digital products and solutions, ensuring project goals and priorities are met.

Requirements

Undergraduate studies in business administration, digital marketing, human-computer interaction, user experience, computer science or related subject area.
Typically, eight or more years of demonstrated experience delivering customer-facing digital solutions, internet sales, website or web application development and/or research.
Experience with agile delivery methodologies and product management/owner principles.
Project management in an internet sales environment required.
Proven knowledge of internet technologies and website management.
Command of verbal and written communication skills and ability to analyze qualitative and quantitative information.
Strong ability to summarize findings and develop recommendations that influence the strategic vision and multi-year roadmap for any given digital product or experience.
Strong presentation abilities required to clearly and concisely communicated findings and recommendations to all levels of leadership including senior leaders.
Ability to work independently and manage large, complex tasks that cross several subject areas, e.g., competitive analysis, user testing and research, etc.

Nice To Haves

Property/casualty insurance and/or life/health/accident/variable annuity licensing and/or FINRA 6 and 26 securities registration, CLU, CPCU, CPU, FLMI certifications will a plus.
Knowledge of insurance and investment securities products and services preferred.
Understanding of agile planning practices and user experience knowledge a plus.

Responsibilities

Leads product impact analysis for the Digital Member Hub (DMH), including Login, Registration, Preferences, and related capabilities.
Partners closely with product management and cross-functional teams to define measurement strategies, synthesize VOC insights, and identify trends across the portfolio.
Delivers strategic insights and recommendations, proactively guiding product decisions and influencing roadmap priorities to improve member experience and performance.
Conducts detailed customer and company product impact analysis across a variety of digital products, business lines and competitor sets.
Provides Product Managers and Product Owners with recommendations based on analysis and insights.
Plans and coordinates usability research and analyzes results with the Digital Product Manager/Owner and partners with User Experience to create prototypes and conduct user testing.
Conducts competitive analysis on customer digital product landscape and business segment specific competitors across multiple lines of business and experiences.
Presents findings and recommendations to Product Managers and/or Product Owners.
Conducts current state business landscape analysis including people, process, technology assessments plus future state business analysis across multiple lines of business, products, experiences and/or audiences.
Provides recommendations to the Product Manager and/or Product Owner and agile team.
Keeps up on the latest digital trends as well as customer needs and behaviors.
Acts as a source of expertise for direction, mentoring and guidance for less experienced Product Analysts.
May perform other responsibilities as assigned.