Consultant, Customer Research

Canadian Tire Corporation•Toronto, ON

8d•Onsite

About The Position

As Canadian Tire Corporation continues its mission of being customer‑obsessed and making data‑driven decisions, the Customer Research team plays a critical role in delivering high‑quality qualitative and quantitative insights across the organization. The team supports quarterly tracking, category and brand research, custom ad‑hoc studies, and strategic insight projects to ensure the voice of the customer informs business decisions. This role is an exciting opportunity for an early‑career quantitative market researcher or consumer insights professional to join a high‑impact in‑house research team at one of Canada’s largest retailers. Reporting to a Manager, Customer Research, the Research Consultant will support the execution of end‑to‑end quantitative research projects. This includes contributing to survey design, programming, data analysis, synthesis of insights, and storytelling to help internal stakeholders make informed, customer‑centric decisions. Research projects may span customer journey mapping, concept and creative testing, usage & attitudes studies, drivers and barriers analysis, pricing and feature evaluation, opportunity sizing and other foundational research initiatives.

Requirements

2+ years of experience in quantitative market research (agency, consultancy, or client‑side)
Undergraduate degree in business, marketing, analytics, social sciences, or a related field
Solid understanding of market research fundamentals, including survey design, sampling, and data interpretation
Hands‑on experience supporting quantitative studies from design through reporting
Strong Excel skills for data analysis and PowerPoint skills for insight storytelling
Ability to manage multiple projects or workstreams with guidance and prioritize effectively
Strong written and verbal communication skills, with comfort presenting findings to internal audiences
Detail‑oriented, curious, and eager to learn in a fast‑paced, collaborative environment
A positive, team‑first mindset with an interest in growing as a research professional

Responsibilities

Support end‑to‑end execution of quantitative research projects, from project kickoff to final reporting
Assist with research request intake by participating in briefing meetings and clarifying business objectives
Develop and review survey questionnaires to ensure clarity, flow, and alignment with research goals
Program surveys in-house or with external partners (e.g., Sparq, Alida) and ensure data quality
Create and manage sampling plans while following best practices for panel usage and respondent experience
Analyze quantitative data using Excel and contribute to insight synthesis and key learnings
Build clear, story‑driven PowerPoint presentations with actionable recommendations
Support presentations to stakeholders and participate in insight discussions
Collaborate closely with cross‑functional partners across marketing, merchandising, and strategy teams
Partner with third‑party research vendors when needed and support outsourced projects
Contribute to innovation and learning within the research team, including exposure to advanced analytics methodologies (e.g., conjoint, segmentation)

Benefits

Competitive pay
Comprehensive benefits and retirement programs
Performance incentives
Continuing Education Programs
Other perks to support your well-being
Career growth opportunities
Product discounts
Broadband
Store discounts
Supported learning through our Triangle Learning Academy
Canadian Tire Profit Sharing
Retirement and savings programs for eligible employees
Enhanced flex benefits program
Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
Total well-being, and mental health tools and resources for all employees