Construction Equipment Rental Sales Representative

H O PENN MACHINERY•New York, NY

3d•Onsite

About The Position

H.O. Penn Machinery is seeking a Construction Equipment Rental Sales Representative in Bronx, NY. This is an outside sales position focused on promoting the profitable rental and sales of Cat & Allied equipment within an assigned territory. The role involves identifying and contacting new and existing customers, providing high-quality coverage, and utilizing various selling tools to promote equipment and services. Collaboration with other sales and rental team members is crucial for processing orders, addressing concerns, and maximizing business growth. The position also requires effective territory management, maintaining accurate customer data, and staying informed about the construction industry and competitive activity. A key aspect of the role is ensuring an optimal customer experience by understanding customer needs and representing them within the company, while continuously developing product knowledge and business acumen.

Requirements

Knowledge of equipment rental business, (experience within rental sales highly preferred)
Ability to prospect and cultivate new accounts – strong business development skills
Strong organizational experience to manage leads, customer information, and sales records effectively
Excellent communication and interpersonal skills to build rapport with customers
PC Proficient, (including high proficiency utilizing Microsoft Office and other software)
Good influencing skills and economically motivated
Must have a valid driver’s license for travel

Nice To Haves

experience within rental sales highly preferred

Responsibilities

Achievement of overall branch goals through promotion of profitable rental of Cat & Allied equipment, and sales of Allied equipment in the assigned sales territory
Continually identify and contact new and existing customers in the assigned territory to influence their buying and rental decision making consistent with the H.O. Penn Cat Rental Store's business goals
Provide high quality and cost-effective coverage of the assigned territory, including servicing of existing accounts and developing new accounts within the various market segments represented in the territory
Effectively use all selling tools, including the telephone, computer, software, wireless communications and other means to promote the features, benefits and overall value of Caterpillar and allied equipment and the total product and service offerings at the H.O. Penn Cat Rental Store
Work collaboratively with other sales & rental team members, including Inside Sales Reps and Rental Coordinators, to accurately and efficiently process rental and sales orders, address customer concerns and maximize rental and sales business and growth
Effective and efficient management and development of the assigned rental & sales territory, contributing to the achievement of branch goals
Work cooperatively with other Rental & Sales Reps, to maximize geographic sales coverage
Maintain accurate data on the activities of customers within the territory and communicate all relevant information to other members of the H.O. Penn Cat Rental Store Rental & Sales team
Maximize the H.O. Penn Cat Rental Store's share of the total rental business of each existing customer
Develop, maintain and communicate a comprehensive awareness of the state of the construction industry as well as all competitive activity within the territory effectively utilizing Dodge and other marketing reports and data
Become an integral part of the customer's business, represent the customer's need to H.O. Penn and seek solutions consistent with H.O. Penn's mission and goals
Work closely with other members of H.O. Penn's team to maximize customer service
Continuously develop product/industry knowledge and business acumen