Complex Director of Sales & Marketing - Six Senses & InterContinental Grenada

IHG•Miami, FL

16h•$180,000 - $200,000•Remote

About The Position

This role is the top commercial position overseeing two resorts: Six Senses Grenada and InterContinental Grenada (opening Q4 2026). The Complex Director of Sales & Marketing will be responsible for developing and implementing strategies to achieve revenue and room night sales goals, setting sales and marketing strategies, creating and implementing tactical plans, and monitoring results. The position requires driving a great working environment, fostering synergy between the two resorts, and developing strong relationships with key clients and the local community. The role involves leading the strategic commercial plan, analyzing growth opportunities, developing sales strategies to maximize high season revenue and create shoulder season opportunities, and executing digital marketing and PR strategies. Cluster sales management includes developing a travel and trade show plan, coordinating with the Luxury Lifestyle Global Sales team, monitoring sales team performance, and nurturing a proactive sales culture. Financial management includes preparing departmental budgets, creating commercial plans to drive occupancy and revenue, and producing monthly reports and sales forecasts. The role also involves creating programming to drive incremental revenues, communicating special needs for VIPs and large groups, and leading marketing efforts to upsell guests. Responsible business efforts include ensuring high-profile exposure, marketing sustainable aspects of the hotel, working with advertising agencies, raising awareness of the hotel and brand, and identifying improvements to marketing activities. Ad-hoc duties may also be required.

Requirements

Five or more years of experience in a senior sales and marketing role
Experience in managing a remote team(s); dual property experience is ideal
Strong knowledge of the Caribbean market and business trends preferred
Advanced MS Office skills
Familiarity with various property systems

Responsibilities

Deploy sales and marketing colleagues for comprehensive coverage of key markets, segments, and customers
Develop your team and improve their performance through training, coaching and feedback
Assign performance and development goals for colleagues; monitor achievement of revenue targets and course correct when needed
Drive a great working environment for your teams to thrive, creating synergy between the two resorts and a sense of one team
Develop and maintain great working relationships with key clients, guests, vendors and communities in local markets
Lead the strategic commercial plan for both resorts, working with Revenue Management and Marketing Communications
Implement strategies and programming that are tailored to the market segments of both resorts
With RM and GMs, analyze growth opportunities across key segments
Develop a strong sales strategic plan that maximizes high season revenue and creates shoulder season opportunities
Working with digital marketing and PR partners, develop and execute strategy to maximize awareness, interest, and realized revenues for the resorts
Develop a comprehensive travel and trade show plan to maximize coverage and impact
Work closely with Luxury Lifestyle Global Sales to coordinate sales plans
Monitor sales deployment and performance of the sales team
Nurture a proactive sales culture and an effective prospecting program
Prepare departmental budgets and financial plans including both resorts' commercial plan
Create and implement commercial plans that drive measurable incremental occupancy, achieve RevPAR goals, food and beverage, and catering revenues
Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share, and monitor performance to ensure actual sales meet or exceed established revenue plan
Review monthly reports and sales forecasts to analyze current/potential market and sales trends
Coordinate activities to increase revenue and market share and monitor performance to meet or exceed established revenue plans
Create programming at both resorts to drive incremental revenues
Communicate special needs for arriving VIPs, large groups, and other key guests
Lead marketing efforts to upsell guests on hotel services, offerings, and amenities
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel
Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media-related inquiry
Identify improvements to marketing activities and overall hotel sales performance and work with other departments
Ad-hoc duties – unexpected moments when we must pull together to get a task done