Competitive Intelligence Manager

SentinelOne

1d•$108,000 - $149,000•Remote

About The Position

SentinelOne is seeking a Competitive Intelligence Manager to operate at the intersection of AI-powered workflows, strategic research, and sales enablement. This role is designed to build a program where intelligence is systematically generated, continuously updated, and deeply embedded into go-to-market teams' daily operations. Reporting to the Senior Director of Market Intelligence, the manager will own and evolve the Win/Loss program, build AI-assisted research and analysis workflows using tools like Claude, and serve as a key resource for Sales and Marketing. The CI function is investing in AI-native workflows, expanding into analyst relations, and building program infrastructure, offering significant scope for the role to shape the function's future.

Requirements

2+ years of experience in competitive intelligence, product marketing, strategy, or a related field, preferably within cybersecurity or enterprise SaaS.
Experience with or genuine interest in building a Win/Loss program, with the ability to articulate how to turn raw interview data into field-ready sales plays.
Hands-on experience using AI tools (Claude, ChatGPT, Gemini, or similar) to accelerate research, synthesize information, and create structured outputs; comfort with prompt engineering.
Strong project management skills; ability to manage multiple concurrent workstreams, maintain quality, and hit deadlines.
Exceptional written communication skills; ability to produce clear, concise, and audience-appropriate deliverables.
A natural sense of curiosity and a disciplined approach to competitive intelligence.
Ability to work cross-functionally and build trust with Sales, Product, and Marketing stakeholders.
Comfort operating in ambiguity and framing incomplete information clearly.
Aptitude to quickly learn the cybersecurity domain.
Bachelor's degree in a relevant field, or equivalent professional experience.

Nice To Haves

Familiarity with cybersecurity concepts (EDR, XDR, MDR, identity security) is a plus.

Responsibilities

Manage the Win/Loss program in partnership with a third-party interview vendor, overseeing program cadence, scope, and quality of deal coverage across Endpoint, Identity, and MDR segments.
Analyze and synthesize Win/Loss interview findings into clear competitive themes, patterns, and deal-level insights, identifying the business implications ('so what').
Translate Win/Loss themes into sales plays in collaboration with the Sales Enablement team to drive changes in how sellers handle objections, position against competitors, and navigate deal scenarios.
Deliver regular Win/Loss reporting to Sales leadership, Product, and Marketing, including trend analysis and competitive exposure signals.
Build and maintain AI-assisted research and analysis workflows using Claude and other tools to reduce manual effort in competitive monitoring and insight generation.
Develop reusable prompt frameworks for tasks such as competitor webpage differentiation analysis, product announcement summarization, and battlecard content generation.
Document and iterate on workflow templates to ensure CI outputs are scalable, repeatable, and accessible to cross-functional teams.
Stay current on AI tooling relevant to competitive intelligence and propose workflow improvements.
Own battlecard development, maintaining a current, accurate, and field-usable library.
Act as a real-time competitive resource for Sales and Sales Engineering during active deals.
Deliver competitive training and enablement sessions to field teams.
Serve as the human in the loop for AI-assisted content development, providing editorial judgment on AI-generated drafts.
Monitor the competitive landscape, tracking product releases, pricing shifts, messaging changes, and go-to-market movements.
Synthesize signals from multiple sources (analyst reports, earnings calls, social channels, customer conversations, industry events) into clear, prioritized intelligence.
Contribute to and maintain a centralized intelligence repository.
Partner with Product Marketing to align competitive positioning with broader messaging and campaigns.
Collaborate with Product Management to surface competitive gaps and inform roadmap discussions.
Work across Marketing, Channel, and Partner teams to embed competitive intelligence in external-facing programs.