Company Marketing Mgr

Chicken Salad Chick•, GA

11d•Hybrid

About The Position

The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement—translating national campaigns into impactful, in-market experiences. As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth.

Requirements

4–7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environments
Strong experience with local store marketing and in-store campaign execution
Demonstrated ability to partner effectively with Operations teams
Experience supporting company-owned restaurant environments preferred
Analytical mindset with the ability to translate data into action
Excellent communication and relationship-building skills
Willingness to travel (25–40%)

Responsibilities

Ensure flawless execution of national and regional marketing campaigns across company-owned restaurants
Own in-store merchandising, signage, and point-of-purchase materials to maximize guest impact
Partner with Operations to maintain brand standards and consistency across all guest touchpoints
Develop and execute local marketing programs to drive dine-in traffic and increase guest frequency
Identify daypart, day-of-week, and seasonal opportunities to boost on-site sales
Test and scale localized promotions and activations that deliver measurable results
Build relationships with local schools, businesses, and community organizations
Plan and execute events, fundraisers, and grassroots marketing initiatives
Position the restaurant as a meaningful part of the local community
Serve as the primary marketing partner to General Managers and Area Directors for company-owned locations
Provide training, tools, and guidance to improve local marketing effectiveness
Conduct regular market visits to assess execution, identify opportunities, and coach teams
Collaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promise
Identify opportunities to improve ambiance, engagement, and overall guest satisfaction
Support initiatives that drive loyalty and repeat visits
Analyze traffic, sales trends, and campaign performance at the market and store level
Identify best practices and replicate success across company-owned restaurants
Provide actionable insights and recommendations to Marketing and Operations leadership