Community & Trade Marketing Manager

Matesich Distributing Co•Newark, OH

1d•Hybrid

About The Position

This role is responsible for executing marketing and communication plans, managing the brand voice and public image, and fostering community relationships and strategic partnerships to advance the company's products, overall brand, and Corporate Social Responsibility (CSR) initiatives. The position involves overseeing digital, radio, and print communications, managing social media and public relations, and organizing events to engage stakeholders and build community and brand awareness. It requires a blend of planning, organizing, and executing trade marketing initiatives, along with strong interpersonal skills to maintain positive relationships with the company, retail partners, and the community.

Requirements

High school graduate; bachelor’s degree in marketing, communications, or a related field preferred.
Significant experience in marketing, communications, and public relations, with a strong emphasis on both digital and community engagement.
Proven ability to implement successful marketing strategies.
Proven ability to manage multiple projects with competing deadlines.
Proven ability to adhere to parameters set forth in contracts and agreements.
Proven ability to plan and coordinate special events and work closely with associates to actively participate and represent the company.
Working knowledge of liquor licensing and the appropriate license customers may need to obtain from the State of Ohio.
Strong negotiation skills.
Excellent writing, editing, and public speaking skills.
Experience with marketing and design software.
Strong interpersonal and relationship-building skills.
Strong organizational, problem-solving, and leadership skills.
Proficient with Microsoft Office Suite or related software.
Valid driver’s license and a clean driving record (no more than two moving violations or accidents, or one distracted driving violation in the past three years, or no major violations in the past four years).

Responsibilities

Develop and implement annual marketing, communications, and community engagement plans.
Manage all pertinent data relevant to marketing for supplier meetings.
Ensure brand consistency across all platforms (digital, billboard, radio, print, social media) and compliance with laws and regulations for beer distributors.
Manage marketing and promotional initiatives on e-Commerce platforms.
Collaborate with Sales Leadership on marketing spend/cents per case (CPC) requirements.
Review and execute all media contracts.
Ensure all advertising coordinates with Suppliers initiatives.
Build and maintain relationships with community partners, local governments, organizations, and leaders.
Serve on boards of nonprofit and/or civic organizations as a company representative.
Serve as the primary media liaison, manage public relations efforts, and act as a spokesperson.
Lead sponsorship efforts within the community.
Plan and execute internal and external events to increase community engagement.
Coordinate on-premise activations.
Work closely with other departments, such as sales and leadership, to develop effective strategies.
Focus on responsible drinking, environmental stewardship, and community support as part of CSR.
Perform other duties as assigned.