Community & Social Media Intern

Spire MotorsportsAthens, GA

About The Position

As a Community & Social Media Intern with the Athens Rock Lobsters, you’ll help bring our brand to life both online and throughout the Greater Athens community. One day you could be creating behind-the-scenes content, and the next you could be covering a game, supporting a community event or helping with a mascot appearance. You’ll capture the moments, stories and energy that connect the Rock Lobsters with our fans and our community. The Community & Social Media Intern supports the Athens Rock Lobsters’ marketing and community engagement efforts through social media content creation, community outreach and game-day coverage. This position assists with developing and capturing digital content, supporting community events and team appearances, engaging with fans across social platforms and promoting the organization throughout the Greater Athens community. The role works across both digital and in-person channels to support consistent team visibility and fan engagement.

Requirements

  • Pursuing a degree in Public Relations, Marketing, Communications, Digital Media, or Sports Management.
  • Active experience creating short-form video content (TikTok, Reels) and using graphics platforms (Canva, Adobe Creative Cloud).
  • Enthusiastic personality with a strong passion for community engagement and fan experience.
  • Flexible schedule with availability to attend weekend/evening community events and game days.
  • Applicants must have reliable access to the equipment and software necessary to perform the core content-creation responsibilities of the position, including a capable smartphone and/or camera for photography and video, a computer suitable for editing content, and applicable editing/design software such as Canva and/or Adobe Creative Cloud.

Responsibilities

  • Produce engaging daily content (Instagram Reels, TikToks, graphics, behind-the-scenes stories, live game updates) following team brand guidelines.
  • Coordinate and attend community events, charity partnerships, mascot appearances, and team Education Day outreach initiatives.
  • Monitor and respond to social media comments, messages, and fan interactions to foster an active, enthusiastic online community.
  • Capture real-time game action, fan reactions, theme-night activations, and corporate partner highlights during home games.
  • Help distribute promotional flyers, posters, and pocket schedules to local businesses, schools, and partner venues.
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