Community Relations Specialist

Centene Management Company•Atlanta, GA

4d•Hybrid

About The Position

The Community Relations Specialist is responsible for leading activities to achieve membership/enrollment goals through various means including, but not limited to, marketing projects and new market initiatives, health fairs and community activities, training, member retention activities, sales visibility and business, broker, provider, market, lead generation, vendor outreach and networking opportunities. This position may also research and assess market and business opportunities. Plans, develops, coordinates, collaborates and conducts events including, but not limited to, meetings, presentations, activities, training, product orientations, focus groups, field marketing events, projects, etc. Develops and maintain business relationships and information that will result in opportunities to increase membership/enrollment targets. Represents the department at internal and external meetings including, but not limited to, vendor reporting, departmental, cross-functional, community, provider, etc. Develops presentations including, but not limited to, sales, broker product training, member retention meetings, new member training, outreach activities, etc. Acts as department liaison for market materials, collateral rollouts, inventory, reports, etc. Acts as point person on key projects. Works with management to develop department workflow policy and procedure documentation for strategy and planning and for reviewing product, collaterals and sales strategies. Prospects and initiates opportunities for field marketing events, grassroots lead generation, provider co-op events, other community venues, etc. Coordinates with sales team for successful market execution. May develop plans to increase “crossover” enrollment. May assist in outreach activities. Performs other duties as assigned Complies with all policies and standards

Requirements

Bachelor's Degree in Marketing, Business Administration or related field.
3+ years sales/marketing experience, preferably with government products.
Health insurance or managed care experience preferred.
Specific language skills may be required by some plans.
Driver’s License may be required by some plans.
Life and Health License (can be obtained within 90 days of employment) – If required by the Business Unit/Department.
For Fidelis Care and Medicare only: Bachelor’s degree in Marketing, Business Administration or equivalent experience.
For Medicare only: Travel up to 80%.
Must be willing to travel within assigned territory.
Candidates must reside in GA (preferably in the metro Atlanta area).

Nice To Haves

Candidates preferably reside in the metro Atlanta area.

Responsibilities

Lead activities to achieve membership/enrollment goals through marketing projects, new market initiatives, health fairs, community activities, training, member retention activities, sales visibility, business, broker, provider, market, lead generation, vendor outreach, and networking opportunities.
Research and assess market and business opportunities.
Plan, develop, coordinate, collaborate, and conduct events such as meetings, presentations, activities, training, product orientations, focus groups, field marketing events, and projects.
Develop and maintain business relationships and information to increase membership/enrollment targets.
Represent the department at internal and external meetings, including vendor reporting, departmental, cross-functional, community, and provider meetings.
Develop presentations for sales, broker product training, member retention meetings, new member training, and outreach activities.
Act as department liaison for market materials, collateral rollouts, inventory, and reports.
Serve as the point person on key projects.
Work with management to develop department workflow policy and procedure documentation for strategy and planning, and for reviewing product, collaterals, and sales strategies.
Prospect and initiate opportunities for field marketing events, grassroots lead generation, provider co-op events, and other community venues.
Coordinate with the sales team for successful market execution.
Develop plans to increase “crossover” enrollment.
Assist in outreach activities.
Perform other duties as assigned.
Comply with all policies and standards.