Community Relations Manager

Koru Health•Brookfield, WI

1d•Onsite

About The Position

The Community Relations Manager plans, directs, and executes all marketing and sales efforts for their assigned community. The primary goal of the position is to be manage the lead role in maintaining or exceeding target census goals by engaging in lead generating activities and supporting leads through the entire sales process. The Community Relations Manager also serves as the relationship manager for potential leads, current customers, market influencers, and direct referral sources within the established market.

Requirements

High school diploma, or GED required.
Organized and detailed in work performance.
Good communication skills with excellent self-discipline and patience.
Comply with the Residents Rights and Facility Policies and Procedures.
Must be able to read, write, speak, and understand the English language.
Must be computer literate and able to utilize company chosen software.
Perform work tasks within the physical demand requirements of your position including standing, sitting, walking, lifting, carrying, pushing, pulling or otherwise move objects for extended periods of time.

Nice To Haves

Associates degree related to position preferred.
Experience in health care sales preferred.

Responsibilities

Plan, organize, develop, and execute marketing campaigns which would include but not be limited to external community outreach work and events, open house and related events within the residence, and advertising or branding work.
Educate the medical community regarding the building’s environment and the assisted living services offered to gain appropriate resident referrals.
Plan, organize, and manage digital and social media campaigns as deemed appropriate to marketing, leasing, and branding goals.
Follow up and execute support tasks related to advertising and promotion activities based on the direction or guidance of the Executive Director.
Make sales calls outside the community targeting key contacts such as medical providers, senior influencers, and other potential referral sources.
Meet and/or exceed assigned activity and productivity goals as determined by the marketing plan and/or Executive Director.
Maintain detailed customer information and sales activities using CRM software and/or internal tracking tools.
Plan, prepare, and lead activities that increase traffic to the community such as open houses, community events, volunteers, and other outreach initiatives.
Visit residents that are in a short-term facility such as rehabilitation centers, hospitals, or surgery centers.
Establish and maintain key community relationships with industry influencers and strategic partners such as the Alzheimer’s Association, AARP, Diabetes Foundations, and so forth.
Perform a variety of administrative support tasks with a primary goal of maintaining department organization, admission and lead management, discharge planning, and overall execution of marketing initiatives.
Represent the community and increase awareness through participation in outside events, professional groups, and community involvement in the local market as approved by manager.
Maintain confidentiality of resident and facility records/information, HIPPA.
Comply with the Residents Rights and Community Policies and Procedures.
Show compassion for and desire to work with the elderly.
Be familiar with Standard Precautions, Exposure Control Plan, Fire Drill and Evacuation Procedures and know how to use the information.