Community Relations Liaison

Maplewood Senior Living•Orange, CT

1d•Onsite

About The Position

Maplewood Senior Living, a leading operator of premier senior living communities, is seeking a Community Relations Liaison for its Maplewood at Orange location. The company is known for innovation in the senior living space and is dedicated to excellence in care, offering personalized services in independent living, assisted living, and memory care. Maplewood fosters a dynamic and supportive work environment that empowers its teams to excel and make a meaningful impact. This role is ideal for someone passionate about driving growth and innovation in senior living, offering an opportunity to be part of a forward-thinking organization.

Requirements

Advanced sales background with a proven, quantifiable track record of driving occupancy or revenue growth.
Typically seven or more years of progressive sales/marketing experience.
Demonstrated mastery of consultative and closing techniques, with a history of turning around or accelerating occupancy in challenging situations.
Proven record of identifying and developing professional referral sources.
Excellent customer-service and public-relations skills.
Strong ability to problem-solve quickly and efficiently and to bring a creative approach to goals and obstacles.
Ability to multi-task and prioritize.
Experience working with seniors.
Proficiency in Microsoft Office Suite and Yardi or a comparable CRM.

Nice To Haves

Senior-living or comparable high-touch sales strongly preferred.

Responsibilities

Achieve maximum occupancy and revenue potential by attracting qualified prospects, converting them into residents, and strengthening the community's professional referral network.
Apply advanced sales expertise to the sales and marketing plan, lead pipeline, database, and the move-in process.
Answer inquiries, schedule and conduct tours, and close sales in line with sales and marketing goals using advanced discovery, needs-based selling, objection handling, and closing techniques.
Cultivate the lead pipeline and database through timely, personalized written and oral follow-up.
Consistently use all Maplewood sales tools and ensure leads and lead sources are entered accurately and timely in Yardi.
Ensure inquiry forms are available and qualified leads are captured in Yardi.
Identify, develop, and deepen professional referral sources across the primary and secondary market.
Analyze the community's strengths and weaknesses relative to competitors and develop action steps to sell effectively against the competition.
Complete competitive market analysis and maintain a detailed competitor comparison (rates, apartment sizes, services, amenities) in February and August.
Proactively identify and pursue publicity and lead-generating opportunities, including community events, in coordination with the leadership team.
Partner with the Executive Director and department heads to reinforce the whole team's role in sales and participation in the community sales & marketing plan.
Coordinate the new-resident move-in process, including paperwork, unit readiness, resident requests, and welcome events, relying on the site team for execution support.
Work with the Executive Director and department heads to ensure tours, first impressions, and prospect follow-up continue seamlessly on days the liaison is off site.
Provide periodic sales and customer-service coaching to concierges and managers.
Maintain or grow occupancy toward maximum levels and monitor progress against occupancy and revenue targets.
Gather and interpret Yardi reports to identify trends, opportunities, and solutions.
Help ensure the building and model apartments present a positive first impression.
Support strong mystery-shop performance (target score above 80%) through advanced sales technique and coaching.
Follow emergency procedures.
Understand the community’s safety practices and procedures.
Possess a sincere passion for working with the senior population.
Promote Maplewood in a positive manner and effectively communicate the organization’s values to residents, visitors, co-workers and the community.