Community Relations Director - Assisted Living

Prestige Care•Bend, OR

4d•Hybrid

About The Position

The Community Relations Director serves as the brand ambassador for the assisted living/memory care community, with the primary goal of driving census (occupancy). This role involves conducting engaging tours, marketing the community to build its brand, greeting prospective residents and their families, and building referral relationships with healthcare influencers. The position is ideal for an outgoing, memorable, and goal-oriented team player who exceeds expectations. This role offers the opportunity to sell a lifestyle, comfort, security, and a community where residents thrive. Prestige Care offers a strong promote-from-within culture with defined career paths, a competitive benefits package including medical, dental, vision, EAP, 401k match, and three weeks of PTO plus standard holidays. New Community Relations Directors receive comprehensive onboarding and training. The role is part of the community's leadership team, allowing for personal brand development as a senior living subject matter expert.

Requirements

A two-year Associate Degree and a minimum of one year of sales and marketing experience or two years of sales and marketing experience, preferably in the assisted living/memory care/senior care space.
Experience with budgets, closing sales, and public speaking.
Access to a personal car and ability to travel frequently.
A valid driver’s license.

Responsibilities

Initiate and carry out marketing calls and completing inbound marketing presentations by contacting discharge planners, doctors’ offices, senior centers, other healthcare clinics, and other organizations.
Answer telephone inquiries, send out brochures, and make follow-up calls to close the deal.
Meet census goals by ongoing communication and meeting standards set by the Executive Director and other regional sales leadership.
Conduct community tours, home visits, and assessments offering an overview of the services, lifestyle, convenience, and benefits of the community, always following the company’s sales process, guidelines, and philosophy.
Database documentation, paperwork, and keeping the Executive Director and department heads up to date on inquiries, tours, outreach plan, and move-ins and move-outs.
Represent the community in welcoming prospective residents, family members, referral sources, and the public in a positive, helpful, and caring manner demonstrating community mission and philosophy.
Maintain accurate database records of reserved and occupied units, communicating this information to the executive director and the sales and marketing director.
Prepare and distribute marketing reports in a timely and accurate manner.
Attend business and community events where referral sources, prospective residents, care givers, and their advisors are in attendance.