Community & Partnerships Manager

R.A.D • Austin or Dallas preferred, TX

20h • Hybrid

About The Position

R.A.D® is a performance footwear company rooted in training, with an aesthetic influenced by the lifestyle subcultures of skateboarding and surfing. Launched in 2022, R.A.D® is committed to breaking the outdated stereotypes that portray sport and training as macho, intimidating, or uninviting. We believe the joy of sport is enhanced by a holistic approach to the lifestyle surrounding it, with a focus on three key areas: training, competition, and community.

This role is for a Community & Digital Partnership Manager to lead R.A.D®'s presence across Texas, starting in Austin, Dallas, and Houston. This is a hybrid role that combines grassroots community building with partnership management. The individual will be the on-the-ground representative of R.A.D® in gyms and at events, while also managing relationships with digital creators and partners to amplify the brand's story. The role requires someone comfortable coaching a WOD and negotiating a contract. Texas has a rapidly growing functional fitness, CrossFit, and Hyrox scene, and this position is crucial for establishing a strong presence and earning a place within these communities.

Requirements

• Existing roots in the Texas gym training community - CrossFit, functional fitness, Hyrox, or adjacent spaces - or a fast ability to build them.
• 3+ years of experience across community management, partnerships, influencer marketing, or grassroots marketing, ideally in the fitness space.
• A genuine passion for sport, training, and the culture surrounding it - you regularly train and participate yourself.
• Strong relationship-building skills, with the ability to connect authentically across coaches, athletes, and community leaders.
• Commercial awareness - comfortable negotiating contracts and managing budget with a partner's ROI in mind.
• An analytical eye for trends when evaluating partner performance, with a working knowledge of social media monitoring tools (e.g. Hootsuite, CreatorIQ) and proficiency in Excel, PowerPoint, and Google Analytics.
• Self-motivated and highly organized, with the ability to manage your own schedule and priorities remotely.
• A clear communicator, comfortable reporting back to the wider team and representing the brand externally.
• An understanding of what makes a community feel real, and what makes it feel like marketing.

Responsibilities

• Work alongside the Director of Community & Partnerships to build and execute the Texas community and partnerships strategy, with an initial focus on Austin, Dallas and Houston.
• Build relationships with coaches and the wider training community in a grassroots, authentic manner.
• Identify and develop partnerships with relevant players in the gym training space - creators, athletes, and community leaders - who drive credibility for the R.A.D® brand.
• Train, participate, and spectate at local events and community meals with key members.
• Visit an agreed volume of gyms and training spaces per week across the CrossFit, functional training, and Hyrox space, determined by a pre-agreed tiering system.
• Build out the R.A.D® Coaching Team in Texas, focused on recruiting high-level, respected coaches.
• Manage relationships with all coaching team members, checking in with each at least once a month - workout, coffee, or conversation.
• Look for opportunities to support coaching team members on a personal level, beyond the brand relationship.
• Partner with the coaching team on event collaboration and activations.
• Lead contract negotiation and management for digital creators and partners, ensuring budget is optimized and used in the right places.
• Analyze the performance of each partner through a data-first approach, to ensure strong ROI.
• Report cross-category performance data to the Director of Community & Partnerships and the wider business.
• Develop engagement strategies to strengthen relationships with partners over time, not just at the point of signing.
• Ensure key community members and partners are provided with relevant R.A.D® product at the right moments, aligned to the broader seeding strategy.
• Provide support for larger R.A.D® events as required, including activating R.A.D® Training Team members and athletes within community events.
• Work closely with the marketing team to ensure community and partnerships activity aligns with - and complements - the central brand strategy.
• Manage workload and priorities across multiple product categories and performance disciplines.

Benefits

• Competitive salary.
• Health, dental, and vision coverage.
• 401k with company match.
• Generous employee product allowance.
• 20 days annual leave.
• Family and friends discount.
• Quarterly Power of Movement allowance - put it toward a gym membership, race entry, or whatever keeps you moving.
• Quarterly PT allowance.
• A small team doing something real - building a community-led brand from the ground up, in a space that matters.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed