Community Outreach Specialist (Social Media/Programming)

Montgomery County Governmennt•Clarksville, TN

6d•Hybrid

About The Position

This position is responsible for all social media, community outreach and public relations, as well as planning, coordination and implementation of onsite and offsite adoption events and promotions in promoting the shelter while also facilitating the adoption of animals. The Community Outreach Specialist uses marketing to highlight and market the events, programs, animals, and services of the Animal Control Department. They create and manage all social media content, social media campaigns, and engagement while adhering to department standards. This role explores and implements new campaigns, tools and digital media channels to increase department exposure and drive traffic to social media sites, website, and shelter. The specialist represents Animal Control at various community and special events, conducts community outreach to educate the public through school events, classroom learning and special events on responsible pet ownership and animal characteristics. They research programs other shelters are implementing, play a key role in promotion of Animal Control initiatives, programs, and events to the community through print and online media in concert with the Communications department, and create and edit videos, podcasts and other digital media offerings as needed for virtual outreach. The role analyzes social media content to determine what engages the public, assists with prompt response to social media postings, and writes press releases as needed. They create content that will drive traffic from social media to the Park and Recreation web site, consistently increases followers and generates engagement. Demonstrates proficiency in an array of creative tools to create video, image and text-based content. Identifies key audiences and develops marketing plans to engage the public. Identifies opportunities to share the stories of Animal Control successes and highlights. Uses social media, design and video to promote Animal Control activities and services. Works closely with Animal Control leadership to shape the message of department communications for select projects as assigned. Coordinates the Animal Control community outreach events, attends committee and leadership meetings as assigned, and exercises vision and creativity in approaches to planning, coordination, and problem solving. Assists with special projects as directed.

Requirements

Two (2) to Three (3) years of experience in marketing, graphic design or communications field.
High school diploma or equivalent required.
Must have dependable transportation.
A pre-employment criminal background check is required.
Knowledge of Marketing and public relations experience
Knowledge of Community dynamics as it relates to animal welfare and education of pet owners in impacted areas of Montgomery County.
Knowledge of Pertinent Federal, State, and local laws, codes, and regulations.
Knowledge of Current office practices and procedures.
Knowledge of Computer software consistent for this position.
Skill in Analyzing complex administrative information and issues, defining problems and evaluating alternatives, and recommending methods, procedures, and techniques for resolution of issues.
Skill in organizational and time management to prioritize duties to accomplish a high volume of work product while adapting to constant changes in priority.
Skill in Applying judgment and discretion in resolving problems and interpreting policies and regulations.
Ability to Perform detailed work accurately and independently in compliance with stringent time limits requiring minimal direction and supervision.
Ability to Establish and maintain accurate records of assigned activities and operations.
Ability to Interpret and implement local policies and procedures; written instructions, general correspondence; Federal, State, and local regulations.
Ability to Communicate clearly and concisely, both orally and in writing.
Ability to Analyze facts and exercise sound judgment in arriving at conclusions.
Ability to Establish and maintain effective working relationships with those contacted in the course of work.
Ability to Maintain confidentiality and discretion regarding business-related files, reports, and conversations, within State and Federal statutes.
Ability to Work the allocated hours of the position.
Vocal communication and normal hearing are required for expressing or exchanging ideas by means of the spoken word.
Acceptable verbal and conversation skills to effectively communicate with others via the phone, at meetings and to greet and assist visitors.
Work requires preparing and analyzing written or computer data and observing general surroundings and activities.
Use and normal maintenance of office machines, (copier, computer, printer, etc.).
Frequent use of phone handset and repetitive use of hand & fingers to operate office equipment, use computer keyboard & computer mouse and to perform other office tasks.
Ability to recognize occupational hazards in work activities and take safety precautions.
Maintain mental capacity which allows the capability of making sound decisions and demonstrating intellectual capabilities.

Nice To Haves

Associates degree from an accredited college or university in Marketing, Graphic Design, Communications or equivalent experience preferred.

Responsibilities

Uses marketing to highlight and market the events, programs, animals, and services of the Animal Control Department
Creates and manages all social media content, social media campaigns, and engagement while adhering to department standards
Explores and implements new campaigns, tools and digital media channels to increase department exposure and drive traffic to social media sites, website, and shelter.
Represents Animal Control at various community and special events
Conducts community outreach in helping educate the public through school events, classroom learning and special events on responsible pet ownership and animal characteristics.
Researches various programs other shelters are implementing to see if viable for Montgomery County.
Plays a key role in promotion of Animal Control initiatives, programs, and events to the community through use of print and online media in concert with the Communications department.
Creates and edits videos, podcasts and other digital media offerings as needed for virtual outreach.
Analyzes social media content to determine the information that draws and engages the public for the purpose of providing the information the public is seeking.
Assists with prompt response to social media postings for the Animal Control Department as well as writing press releases as needed.
Creates content that will drive traffic from social media to the Park and Recreation web site, consistently increases followers and generates engagement.
Demonstrates proficiency in an array of creative tools to create video, image and text-based content.
Identifies key audiences and develops marketing plans to engage the public.
Identifies opportunities to share the stories of Animal Control successes and highlights.
Uses social media, design and video to promote Animal Control activities and services.
Works closely with Animal Control leadership to shape the message of department communications for select projects as assigned
Coordinates the Animal Control community outreach events
Attends committee and leadership meetings as assigned
Exercises vision and creativity in approaches to planning, coordination, and problem solving.
Assists with special projects as directed.
Identify, cultivate, and promote funding for current and future initiatives and other areas that will positively impact Montgomery County Animal Care and Control
Represents the Department to other County departments, elected officials and outside agencies; coordinate Department activities with those of other departments and outside agencies and organizations.
Provides quality customer service to individuals needing directions or assistance.