Community Outreach Representative

Curaleaf•Miami, FL

21h•Onsite

About The Position

Curaleaf is hiring a Community Outreach Representative to represent its brand across South Florida, from Deerfield Beach to Miami. This 100% field-based role focuses on community education and engagement, patient acquisition, and relationship-building with healthcare providers, local organizations, and retail teams. The representative visits doctors’ offices, hosts community events, educates people about medical cannabis, and promotes Curaleaf dispensaries and products. The role requires open availability for mornings, evenings, weekends, and holidays, as well as travel throughout the region.

Requirements

Bachelor’s degree in marketing, or equivalent experience in healthcare, sales, community outreach, or field marketing.
At least 3 years of experience in community outreach, field sales, or brand ambassadorship, with demonstrated results.
At least 3 years of experience with public speaking, product education, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.
Ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
Exceptional verbal and written communication skills, including the ability to articulate Curaleaf’s value proposition.
Strong organizational and time-management skills, including the ability to independently plan territory schedules and prioritize outreach.
Sales-oriented mindset and experience with objection handling, negotiation, and driving conversion.
Ability to track and report KPIs such as visits, leads, CRM conversions, and transactions.
Collaborative approach, positive attitude, and flexibility to work evenings and weekends as needed.
Valid driver’s license and reliable transportation for frequent field-based responsibilities.
Comfort working in a regulated industry and adhering to compliance standards.
Ability to travel 100% of the time throughout the region.
Ability to stand for extended periods and regularly stand, walk, talk, hear, stoop, kneel, crouch, or crawl; use hands and fingers to feel; reach with hands and arms; and lift up to 25 pounds. Occasionally required to climb, balance, and lift up to 50 pounds. Requires close vision (clear vision at 20 inches or less).
Ability to work in an environment with potential exposure to dust, pollen, and plant pathogens, work in confined spaces, and demonstrate high stress tolerance, adaptability, and flexibility in a changing environment.

Nice To Haves

Prior cannabis industry experience or demonstrable passion for the sector.
Experience working with senior living communities, assisted living facilities, or healthcare systems.
Retail experience and experience driving customer experiences.
Spanish-language proficiency to communicate with Spanish-speaking community members, healthcare providers, and local organizations; experience delivering educational presentations in Spanish is a plus.

Responsibilities

Drive patient acquisition by educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings.
Build relationships with physicians and office staff to encourage referrals and provide support.
Partner with retail leadership to align outreach with store goals and drive foot traffic.
Plan and host medical card drives, health fairs, senior center talks, and other community events.
Collaborate with store managers on local promotions and activations.
Maintain clear communication, outreach logs, and timely follow-ups.
Work with marketing to create local content and event materials.
Track KPIs, including leads captured, physician engagements, and event ROI.
Monitor competitors and suggest ways to stay ahead.
Follow compliance guidelines and escalate legal questions as needed.
Share insights to improve outreach strategies and results across teams.
Communicate professionally with patients, caregivers, and providers.