Community Outreach Representative

Curaleaf•Miami, FL

1d•Onsite

About The Position

The Community Outreach Representative is a field-based role covering South Florida, from Deerfield Beach to Miami, requiring travel throughout the region 100% of the time. The representative serves as a public-facing ambassador for Curaleaf, educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings, building relationships, and supporting patient acquisition and dispensary traffic. The role involves visiting doctors’ offices, hosting community events, partnering with retail and marketing teams, and tracking outreach results. Open availability is required for mornings, evenings, weekends, and holidays. The position requires a bachelor’s degree in marketing or equivalent experience in healthcare, sales, community outreach, or field marketing; at least three years of relevant outreach, field sales, or brand ambassadorship experience; and at least three years of experience with public speaking, product education, networking events, visual merchandising, and product displays. Candidates should bring relationship-building, communication, organization, sales, KPI reporting, and compliance skills, as well as a valid driver’s license and reliable transportation. Curaleaf lists pay of $60,000 USD and offers career growth opportunities, competitive pay and benefits, generous PTO and parental leave, a 401(k) retirement plan, life and disability insurance, community involvement, referral bonuses, and product discounts. Benefits vary by state, role type, and eligibility.

Requirements

Bachelor’s degree in marketing, or equivalent experience in healthcare, sales, community outreach, or field marketing.
At least 3 years of experience in community outreach, field sales, or brand ambassadorship, with demonstrated results.
At least 3 years of experience in public speaking, product education, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.
Ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
Strong verbal and written communication skills and ability to articulate Curaleaf’s value proposition.
Strong organizational and time-management skills, including independently planning territory schedules and prioritizing outreach.
Sales-oriented mindset and experience with objection handling, negotiation, and conversion.
Ability to track and report KPIs such as visits, leads, CRM conversions, and transactions.
Collaborative approach, positive attitude, and flexibility to work evenings and weekends as needed.
Valid driver’s license and reliable transportation for frequent field responsibilities.
Comfort working in a regulated industry and adhering to compliance standards.
Ability to travel 100% of the time throughout the region.
Ability to stand for extended periods; regularly stand, walk, talk, or hear; stoop, kneel, crouch, or crawl; use hands and fingers to feel; reach with hands and arms; and lift up to 25 pounds. Occasional climbing, balancing, and lifting up to 50 pounds are also required.
Close vision (clear vision at 20 inches or less) is required.
Ability to work amid potential exposure to dust, pollen, and plant pathogens, in confined spaces, and in a high-stress, changing environment.

Nice To Haves

Prior cannabis industry experience or demonstrable passion for the sector.
Experience working with senior living communities, assisted living facilities, or healthcare systems.
Retail experience and experience driving customer experiences.
Spanish-language proficiency for communicating with Spanish-speaking community members, healthcare providers, and local organizations.
Experience delivering educational presentations in Spanish.

Responsibilities

Educate communities and healthcare providers about medical cannabis and Curaleaf’s offerings to drive patient acquisition.
Build relationships with physicians and office staff to encourage referrals and provide support.
Partner with retail leadership to coordinate outreach with store goals and increase foot traffic.
Plan and host community events, including medical card drives, health fairs, and senior center talks.
Collaborate with store managers on local promotions and activations.
Maintain organized outreach logs, communicate clearly, and complete timely follow-ups.
Work with marketing to create local content and event materials.
Track key performance indicators, including leads captured, physician engagements, and event return on investment.
Monitor competitors and suggest ways to maintain a competitive position.
Follow compliance guidelines and escalate legal questions as needed.
Share insights to improve outreach strategies and results across teams.
Communicate professionally with patients, caregivers, and providers.